Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Atletico Madrid Reveal 23/24 Third Shirt From Nike

Putting focus on sustainability, Atletico Madrid have revealed their new third shirt for 23/24 from Nike. Of course, with that in mind, the shirt had to be green, and it also features Nike Grind in the logos.

Performance Football Apparel

Nike Launch Chelsea 23/24 Away Shirt

The replica releases for the 23/24 season are still coming thick and fast as Chelsea roll out their new Nike 23/24 away shirt for the new campaign. 

Performance Football Apparel

Creative Agency STADE New York Introduce AS STADE Targa

Exploring new ground in an open and all-encompassing approach, creative collective STADE New York have lifted the veil on their latest venture, AS STADE Targa. The reveal of the new multi-sport club comes with the help of Kappa, who have produced a supporting range that bolsters the burgeoning side’s new identity.

Performance Football Apparel

PUMA Drop Palmeiras 23/24 Third Shirt

The new Palmeiras third shirt for 23/24 from PUMA is a hard one to miss, arriving in a vibrant yellow colourway that literally puts the player’s hearts at the centre of the design. The shirt will debut this Sunday in the game against Vasco.

Performance Football Apparel

PUMA & Borussia Dortmund Reveal Fan-Designed 23/24 Away Shirt

Following on from the reveal of the winner of the fan design contest for the 23/24 home shirt, PUMA and Borussia Dortmund have revealed that they’ve also used one of the entrants as the club’s new away shirt for this season.

Performance Football Apparel

Umbro Brazil Launch Gremio 23/24 Third Shirt

Paying tribute to all the great victories won and adversities overcome during matches at night through their 120 year history, Umbro Brazil launch the Gremio 23/24 third shirt.

Performance Football Apparel

adidas Launch Atlanta United 2023 '404 Kit' Third Strip

Paying homage to 90s Atlanta and the art, culture and music from that period, Adidas unveil the fourth and final third shirt for the 2023 season, and it’s for Atlanta United.

Performance Football Apparel

Boca Juniors Unveil & Debut 2023/24 adidas Home Shirt

Ahead of their game against Platense this weekend, Boca Juniors unveiled their new home shirt for 23/24 from Adidas, which they then swiftly gave a winning debut to.

Performance Football Apparel

Our Top 10 Away Shirts Of The 23/24 Season

The action keeps coming on the pitch this weekend, and so too does our ranking lists, with this week seeing us unveil our Top 10 Away Shirts for the 23/24 season. Plenty to get excited for, and a heavy influence from the Three Stripes…

Performance Football Apparel

adidas & Arsenal Reveal Club's 23/24 Third Shirt

Paying homage to the 1982/83 away shirt, adidas launch the Arsenal 23/24 third shirt, which sees the same colour scheme along with the simplified cannon crest that’s been in use on the away shirts for the last two seasons.

Performance Football Apparel

adidas Launch NYCFC 2023 'Parks Kit' Third Strip

Arriving as the third of what is going to be four MLS teams to get a special third shirt from adidas in 2023, NYCFC have unveiled ‘The Parks Kit’, which is an homage to and celebration of New York City’s parks.

Performance Football Apparel

adidas & Juventus Reveal 23/24 Third Shirt

Taking its inspiration from the industrial revolution in Turin, adidas launch the Juventus 23/24 third shirt, which celebrates this critical period in the establishment of this city, and its architecture. All about that retro collar and cuff combo…

Performance Football Apparel

PUMA Drop AC Milan 23/24 Third Shirt

Arriving as quite the contrast to both the home and away shirts (kind of the point of an alternate strip, but we’ll get to that), PUMA have dropped the AC Milan 23/24 third shirt, which celebrates the culture of inclusivity and passion that’s inherent in the club.

Performance Football Apparel

Salford City Reveal 23/24 Away & Third Shirts From adidas

Bit of kit news from League Two, and Salford City have dropped a clean contrasting away and third shirt set, with the design of the former being inverted for the latter in a nice monochrome switch up.

Performance Football Apparel

Tottenham Hotspur Reveal & Debut 23/24 Nike Away Shirt

Leaving it close to the wire, Tottenham Hotspur revealed their 23/24 Nike away shirt before debuting it in their opening game of the season, away to Brentford.

Performance Football Apparel

adidas Launch Bayern Munich 23/24 Third Shirt

While all the attention was on the Harry Kane transfer, adidas quietly dropped the Bayern Munich 23/24 third shirt, which they then debuted in the DFL Supercup match against RB Leipzig.

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