Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Leeds United Reveal 23/24 Third Shirt From adidas

Continuing the peacock theme that has run through the home and away shirts, Leeds United have revealed their third shirt for 23/24 from adidas, and it’s once again been designed in association with Acid FC.

Performance Football Apparel

PUMA Launch Manchester City 23/24 Away Shirt

With an all-over print drawn from an archival weave pattern and colours that honour the city’s creative heritage, PUMA reveal the Manchester City 23/24 away shirt.

Performance Football Apparel

Kappa & Red Star FC Reveal 23/24 Home & Away Shirts

Red Star has always been a club that does things their own way, carving a path where others will inevitably follow, and the club’s kits for 23/24 from Kappa are no different, having been created with the assistance of artificial intelligence.

Performance Football Apparel

adidas Launch Manchester United 23/24 Third Shirt

Ahead of the 23/24 season kick off, Adidas launch the new Manchester United third shirt, which, for the first time in over 50 years, features a simplified version of the club crest that sees the iconic Red Devil standing alone on the left chest.

Performance Football Apparel

adidas Launch Ajax 23/24 Third Shirt

Inspired by the ‘diamonds’ that the club’s scouting and talent development have picked out over the years, Adidas have revealed the Ajax 23/24 third shirt, and yet again, it doesn’t miss.

Performance Football Apparel

adidas Launch Leeds United 23/24 Away Shirt

Once again drawing on the club’s proud history, Adidas have revealed the Leeds United 23/24 away shirt, which features an eye-catching peacock-inspired print on the front.

Performance Football Apparel

Kappa Unveil AS Monaco 23/24 Away Shirt

Sticking with the tried-and-trusted black alternate base look, Kappa unveil the 23/24 AS Monaco away shirt, which features gold accents that nod to the glorious heritage of the club.

Performance Football Apparel

New York Red Bulls Reveal 2023 'Freestyle' Third Kit

To celebrate the golden anniversary of Hip-Hop and the innovators of the region, who for the past five decades have been pushing the culture forward, New York Red Bulls have released their 2023 third kit known as the ‘Freestyle Kit’.

Performance Football Apparel

Walthamstow FC & Admiral Present Club’s 23/24 Home & Away Shirts

East London football clubWalthamstow FC and kit partners Admiral have launched the club’s new 2023/24 Home and Away kits, featuring designs that celebrate Britain’s Arts and Crafts movement and its founder, William Morris.

Performance Football Apparel

Nike Launch Inter Milan 23/24 Away Shirt

Drawing on tradition, but also projecting towards the future, Nike has launched the new Inter Milan away kit for 23/24, and it’s set to get its debut in the preseason friendly against PSG on 1 August.

Performance Football Apparel

Kappa Present Bari 23/24 Home Shirt In LookBook

Photographer Alessandro Lupelli expertly captured the new SS Calcio Bari 23/24 home shirt for Kappa recently, presenting it in a striking lookbook that frames the shirt in all of the identity of the club’s home city.

Performance Football Apparel

UNDEFEATED Announced As Birmingham City’s Principal Partner

In an evolutionary step for the club, global streetwear brand UNDEFEATED has been announced as the Birmingham City FC’s new Principal Partner and sponsor. Following the announcement, the club unveiled their new home and away shirts for 23/24, the first to feature the brand’s iconic five-strike logo.

Performance Football Apparel

New Balance Launch Lille 23/24 Away Shirt

Celebrating the team’s connection to its fans, New Balance launch the LOSC Lille 23/24 away shirt, with the design representing the rhythm of music when supporters sing the club anthem in the Decathlon Stadium.

Performance Football Apparel

Fiorentina Complete 23/24 Set With Third Shirt From Kappa

Continuing the floral theme that has run through the home and away shirts, Fiorentina has revealed its 23/24 third shirt from Kappa. The design sees lilies appear drawn along a vertical stripe on the left side, with the club crest riding on top.

Performance Football Apparel

Kappa Launch AS Monaco "Oceano" 23/24 Third Shirt

Launched in partnership with the Oceanographic Institute of Monaco,AS Monaco’s new 23/24 “OCEANO” third jersey by Kappa is dedicated to raising awareness of the fragility of the marine world.

Performance Football Apparel

Bayern Munich Reveal New 23/24 adidas Away Shirt

Celebrating its fans around the world, Bayern Munich have unveiled their new away kit for 23/24 from Adidas. The shirt features a world map-inspired graphic with pink and green diamonds representing the German record champions’ fan clubs around the globe.

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