Creative Soccer Culture

Football Apparel

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Performance Football Apparel

PUMA & Marseille Launch 22/23 Fourth Shirt

PUMA celebrate Marseille’s win of the inaugural Champions League in 1993 with the launch of a special edition fourth jersey. The shirt will debut in Marseille's final home game of the Ligue 1 season against Brest on 27 May.

Performance Football Apparel

Umbro Launch Fluminense 23/24 Away Shirt

Honouring the club’s 1952 Copa Rio victory, Umbro have unveiled the new Fluminense away shirt, which will be in use through the remainder of 2023 and into 2024.

Performance Football Apparel

Hellas Verona Unveil 120th Anniversary Jersey From Macron

On Saturday, 8 April, Hellas Verona will take on Sassuolo at the Marcantonio Bentigodi stadium, and they will do so in a special shirt from Macron, produced to celebrate the club’s 120th anniversary.

Performance Football Apparel

Hummel Reveal Denmark 2023 Women Home & Away Jerseys

As the Danish women’s national team gears up for Friday’s friendly against Sweden, the players will be sporting a brand-new national team jersey, courtesy of technical partner, Hummel. The new home shirt is also accompanied by a new away kit, both of which draw inspiration from pop art, celebrating the Danish women as superheroes.

Performance Football Apparel

Orlando City SC & adidas Unveil 'Sea Cow' Prematch Shirt & Collection

With tongue firmly wedged in cheek, Orlando City SC and adidas unveiled the new special edition ‘Sea Cow’ prematch jersey at the end of last week, which the team wore ahead of their match against Nashville.

Performance Football Apparel

Nike Launch 2023 Federation Kits For Women's Teams

With focus firmly on the women’s game, Nike has unveiled its federation football kits for 2023, set to be in use at this summer’s World Cup in Australia and New Zealand. Backed by Nike’s largest ever investment in women-specific research, Nike designers developed new performance designs for the summer’s biggest sport moment — all tuned to the unique needs of today’s powerful female footballer.


Performance Football Apparel

adidas Launch Colo Colo 2023 Home & Away Shirts

With the 2023 Chilean Primera Division Season well underway and the home shirt already having been released last month, adidas complete the standard set for Colo Colo with the launch of the new away shirt, which was debuted in a friendly against Colón this week.

Performance Football Apparel

The Best Kit Debuts From The Early 2023 International Break

While the International break sometimes feels like an unnecessary distraction from domestic action, what it does offer is a stage on which new shirts can shine, and this window has been no different, with senior teams across the globe able to don their new kit for the first time for competitive games.

Performance Football Apparel

adidas Reveal 2023 Women's World Cup Shirts

Drawing inspiration from the natural world and the landscapes of each individual nation, Adidas have revealed the away shirts for the 2023 World Cup for Argentina, Colombia, Japan, Germany, Spain and Sweden.

Performance Football Apparel

Orlando Pride Unveil 2023 Nike Primary Shirt

Influenced by and paying tribute to one of Florida’s iconic female trailblazers in Mary Ann Carroll, a legendary Black artist, Orlando Pride have unveiled the ‘Highway Woman Kit’, their 2023 Primary strip from Nike.

Performance Football Apparel

Scotland Reveal 150 Year Anniversary Shirt From adidas

Celebrating 150 years of existence, Scotland have released a special anniversary shirt from adidas, and it features a design inspired by the kit worn by the Scotland team in their first ever international match in 1873 against England.

Performance Football Apparel

adidas Launch Saudi Arabia 2023 Home & Away Shirts

Inspired by the palm tree from the Kingdom's coats of arms, adidas signal the commencement of a new partnership with Saudi Arabia by launching the nation’s new home shirt for 2023.

Performance Football Apparel

Hummel Launch Denmark 2023 Home Shirt

Celebrating the brand’s 100 year anniversary and celebrating this together with DBU, Hummel have unveiled the Denmark 2023 home shirt. The design is inspired by the sensational victory at the European Championship in 1992, which marks the biggest sporting result in both hummel’s and DBU’s history.

Performance Football Apparel

Republic Of Ireland & Castore Unveil 2023 Home Shirt

Commencing a new partnership that sees the brand step on to the International scene for the first time (in a footballing sense at least), Republic of Ireland have unveiled their new home shirt for 2023 from Castore.

Performance Football Apparel

Angel City FC Launch 2023 Away Jersey & Patch Collection

Gearing up for the imminent start of the 2023 NWSL season, Angel City FC have launched their new secondary jersey, entitled “Represent”. The jersey features a map of the greater Los Angeles area and coastline and it also comes with the option for fans to express their own LA story with custom patches designed by local creators.

Performance Football Apparel

Chicago Red Stars launch 2023 Home Jersey

The NWSL continues to be a place of great interest when it comes to kit designs, and the latest to catch our attention comes from Chicago Red Stars, who have just unveiled their 2023 home shirt from Nike, known as “The Foundation Kit”.

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