Creative Soccer Culture

Football Apparel

2,311 Articles


Performance Football Apparel

Red Star FC Reveal 22/23 Home & Away Shirts Designed By Lack Of Guidance

Red Star FC are a club that are used to blazing their own trail, however, even they are not averse to a little point in the right direction now and again. So they’ve recruited the help of Dutch brand Lack of Guidance to, well, guide the design of their 22/23 Kappa home and away shirts, and the results – as always – are well worth seeing.

Performance Football Apparel

Aston Villa 22/23 Home Shirt Is Their First From Castore

Aston Villa and Castore get their new partnership underway with the club’s 22/23 home shirt, which arrives in the traditional claret and blue and features nods to the club’s past honours.

Performance Football Apparel

adidas Revert To Tradition For Mexico 2022 Home Shirt

Following three years and two shirts that put paid to tradition, adidas revert back to a more classical feel for the Mexico 2022 home shirt, albeit with a brand new crest. The shirt will be worn at the 2022 World Cup in Qatar later this year, but will be displayed on field for the first time by the Mexican women's team at the qualifying game for the 2023 World Cup against the USA on 11 July in Nuevo León

Performance Football Apparel

adidas Launch Argentina 2022 Home Shirt

Arriving as one of the first kits to show off the new template for the upcoming World Cup, adidas unveil the Argentina 2022 home shirt, which sees a return to more of a traditional look.

Performance Football Apparel

Valencia Pay Homage To Mestalla With 22/23 Home Shirt

The new Valencia home shirt for 22/23 from PUMA arrives as pretty much a literal blank canvas, ensuring all focus is on that iconic retro club crest.

Performance Football Apparel

adidas Launch Manchester United 22/23 Home Shirt

Ready for the start of a new Dutch-feeling era, adidas have unveiled the Manchester United home shirt for the 22/23 season, which sees the return of a collar for the first time since 2010/11.

Performance Football Apparel

Borussia Dortmund Reveal 22/23 Away Shirt From PUMA

Celebrating the connection between the players on the pitch and the fans in the stands, Borussia Dortmund reveal their new away shirt for the 22/23 season from PUMA.

Performance Football Apparel

Umbro Launch West Ham 22/23 Away Shirt

With a design that takes inspiration from the Hammers’ roots deep in the heart of the capital’s vibrant East End, Umbro unveil the West Ham 22/23 away shirt.

Performance Football Apparel

Umbro Drop Bournemouth 22/23 Home Shirt

With what has to be an under-the-radar contender for Premier League shirt of the season already, Umbro drop the Bournemouth 22/23 home shirt, welcoming the Cherries back to England’s top tier with a bang.

Performance Football Apparel

Nike Reveal Chelsea 22/23 Home Shirt

Paying homage to Ted Drake, one of the most important figures in the club’s history, Chelsea reveal their home shirt for the 22/23 season from Nike, which features several nods to the legendary manager.

Performance Football Apparel

adidas Launch Bayern Munich 22/23 Away Shirt

Arriving with a regal design fit for the Bundesliga champions, Adidas launch the Bayern Munich 22/23 away shirt, which sees a crisp white base joined by golden accents throughout.

Performance Football Apparel

Venezia Unveil 22/23 Home Shirt From Kappa

Where do you go after having not one, not two, not even three but four absolutely top-drawer kits in one season? Well, for the maverick force in football culture that is Venezia FC, you simply reinvent and go again, starting with a new home shirt.

Performance Football Apparel

Mizuno & Lazio Commence Partnership With 22/23 Home & Away Shirts

Kicking off their new partnership, Mizuno and Lazio have unveiled the club’s home and away shirts for the 22/23 season, the first the Japanese brand had ever produced for the Serie A side.

Performance Football Apparel

Pumas UNAM Debut 22/23 Home Shirt & Reveal Away Shirt

Pumas UNAM debuted their 22/23 home shirt in the Liga MX match against Club Tijuana, which had been revealed just prior along with the club’s new away shirt.

Performance Football Apparel

New Balance Reveal Lille 22/23 Home Shirt

Drawing inspiration from the title winning 2011/12 campaign, New Balance has revealed the LOSC Lille 22/23 home shirt.

Performance Football Apparel

PUMA Launch AC Milan 22/23 Home Shirt

Having returned to the summit of Serie A, champions AC Milan get their new home shirt for the 22/23 season courtesy of technical partners PUMA. The shirt features a classic design of the traditional red and black stripes of the Rossoneri.

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.