Creative Soccer Culture

Football Apparel

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Performance Football Apparel

New Balance Launch FC Porto 22/23 Home Shirt

On the back of what was a very welcome domestic double, New Balance and FC Porto have unveiled the club’s new home shirt for 22/23, which sees a classic interpretation of the club’s signature blue and white vertical stripes.

Performance Football Apparel

Celtic Reveal 22/23 Away Shirt From adidas

Evoking early 1990’s vibes, Scottish champions Celtic and adidas reveal the first release of their kit collection for 2022/23 with an eye-catching Away shirt. The design sees the return of a pinstripe design, with green sitting on a black base.

Performance Football Apparel

Lyon Use Lacazette Unveiling To Reveal 22/23 Home Shirt

With his contract at Arsenal having expired, Alexandre Lacazette has made the switch back to Olympique Lyon, a club he originally joined in 2003 at the age of 12, and the club have used his unveiling to also reveal their new home shirt for the 22/23 season.

Performance Football Apparel

Umbro Release West Ham 22/23 Home Shirt

Unveiled under the declaration that it is made for massive moments, Umbro has launched the West Ham United 22/23 home shirt, which takes inspiration from the iconic design worn by Billy Bonds’ promotion-winning team of 30 years ago.

Performance Football Apparel

Patterns Of Play Produce Bespoke Kit For South African Grassroots Side

Bringing some global flavour to a project, British creative agency Patterns of Play have partnered with Japanese artist Takeru Amano to produce a special kit for Amasokolara, a local football team from Alexandra Township, Johannesburg, South Africa.

Performance Football Apparel

New Balance Reveal Athletic Bilbao 22/23 Away Shirt

Drawing inspiration from the strength of Los Leones, New Balance have revealed the Athletic Club 22/23 away shirt, which features a striking graphic lion print in bold red and black tones.


Performance Football Apparel

Nike Launch Tottenham Hotspur 22/23 Home Shirt

Keeping things simple and clean, Nike have unveiled the Tottenham Hotspur 22/23 home shirt, which draws inspiration from􏰔􏰍 the unique culture of the local borough. Tuned for Tottenham, it leans into the idea that N17 is more than just a postcode.

Performance Football Apparel

PUMA Collaborate With LIBERTY For Women's National Team Home Kits

Ahead of this summer’s Women’s European Championship, PUMA have linked up with British retail and design staple LIBERTY for the new women’s national team home kits of Italy, Iceland, Austria and Switzerland.

Performance Football Apparel

Nike Launch Barcelona 22/23 Home Shirt

This year is the 30th anniversary of the Barcelona Olympics, and as part of the celebrations Nike have drawn inspiration from the 1992 games for FC Barcelona’s home shirt for the 22/23 season.

Performance Football Apparel

PUMA Reveal Italy 2022 Home Shirt

Arriving as what is likely to be the final home offering of their tenure, PUMA have unveiled the Italy 2022 home shirt, which features a design that nods to the Azzurri’s four World Cup successes.

Performance Football Apparel

Inter Miami Head Back To The Caymans To Launch 2022 Primeblue Jersey

Carrying on the fight against ocean pollution, for the second consecutive year Inter Miami CF went underwater to launch their Primeblue adidas jersey, which is made with recycled ocean plastic, and to highlight the beauty of a healthy ocean.

Performance Football Apparel

Nike Unveil Women's Euro 2022 Kits

With Euro 2022 just around the corner, Nike have unveiled new home and away kits for host nation England, as well as France and The Netherlands, while Portugal, Norway and Finland will continue in their current kits.

Performance Football Apparel

Why The Nike Liverpool 22/23 Home Design Is More Than Just A Red Shirt

With two huge fixtures left for them this season, Liverpool’s focus is understandably on the here and now. But following the reveal of their new home shirt for the 22/23 season recently, wider thoughts inevitably shift to the future and the creation of a dynasty.

Performance Football Apparel

adidas Reveal Arsenal 22/23 Home Shirt

Set to be worn in their last game of the season this Sunday, when they will have one final push at getting top four and a Champions League spot, adidas have launched Arsenal’s new home shirt for the 22/23 season.

Performance Football Apparel

RB Leipzig Unveil 22/23 Away Shirt From Nike

With the Bundesliga all wrapped up, RB Leipzig’s attention will be squarely on one of this Saturday and the DFB Pokal final against Frieburg. Ahead of that huge match, the club have unveiled their new Nike away shirt for the 22/23 season.

Performance Football Apparel

PUMA Launch Manchester City 22/23 Home Shirt

Taking inspiration from the Colin Bell-led side of the late 60s and early 70s, PUMA launch the Manchester City 22/23 home shirt, which sees the traditional sky blue joined by Maroon trim, a look synonymous with that highly successful era.

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