Creative Soccer Culture

Football Apparel

2,294 Articles


Performance Football Apparel

Kappa Launch Monaco 22/23 Home Shirt

Ready for their fourth season together, Kappa launch the AS Monaco 22/23 home shirt, which combines the DNA of AS Monaco's brand, the elegance of the Principality and the Club's identity. It will debut in this weekend’s game against Brest at Stade Louis-II.

Performance Football Apparel

PUMA Reveal Borussia Dortmund 22/23 Home Shirt

Taking the traditional Black and Yellow in a stripe formation, PUMA launch the Borussia Dortmund 22/23 home shirt, which will debut on pitch when BVB takes on Hertha BSC Berlin in the last match day of the season on 14 May.

Performance Football Apparel

adidas Juventus 22/23 Home Shirt Unveiled

Once again playing with the dynamics of the club’s traditional stripe setup, adidas unveil the Juventus 22/23 home shirt, which sees many small triangles combining to create a revamped version of the Bianconeri’s classic look.

Performance Football Apparel

VfB Stuttgart Unveil Special Edition 1992-Inspired Jersey

Hoping to avoid relegation, Bundesliga side VfB Stuttgart will look to channel the spirit of 1992 in their final game of the season, when they wear a special-edition shirt at home to 1. FC Köln.

Performance Football Apparel

Le Coq Sportif & Atletico Mineiro Unveil 2022 Manto Da Massa Shirt

Following another fan-based kit design contest, Atletico Mineiro have unveiled their 2022 Manto Da Massa shirt, produced by Le Coq Sportif, and it features details of the most important moments in the club’s history, as well as a nod to their new stadium, Arena MRV, which is set to be used from 2023.

Performance Football Apparel

New Balance Launch Roma 22/23 Home Shirt

Getting into gear early, New Balance have unveiled the AS Roma home shirt for the 22/23 season. The design fuses the Giallorossi’s signature red and yellow palette with a graphical print derived from the 1930’s circular ASR Crest.

Performance Football Apparel

Corinthians Debut New Nike 22/23 Away Shirt

Continuing the the “Golden Year” campaign that started with the club’s new home shirt, Nike launch the Corinthians 22/23 away jersey, celebrating 10 years of CONMEBOL Libertadores and Club World Cup victories.

Performance Football Apparel

PUMA Launch Special Edition "93:20" Prematch Shirt & Ultra 1.4

Marking the 10 year anniversary of that iconic Aguero strike, PUMA have launched the special edition “93:20” collection for Manchester City, which features a prematch jersey and Ultra 1.4 boot.

Performance Football Apparel

Umbro Unveil Special Edition 'How Deep Is Your Love' Werder Bremen Shirt

Fans’ love for a club always runs deep. But just how deep? That’s the question Umbro have asked with their latest initiative, which has seen a special edition shirt produced for Werder Bremen, using fan tattoos in a design created by Dutch Football jersey designer and artist Floor Wesseling.

Performance Football Apparel

Nike Unveil Liverpool 22/23 Home Shirt

With an unprecedented quadruple still on the cards this season, Liverpool switch their focus to the next campaign momentarily, unveiling their new home shirt for 22/23 from Nike.

Performance Football Apparel

adidas Launch Bayern Munich 22/23 Home Shirt

Bundesliga champions for the tenth time in a row, Bayern Munich now set their sights on 11, as Adidas launch the club’s new home shirt for the 22/23 season. It’s set to debut this Sunday in the match against Stuttgart.

Performance Football Apparel

adidas Launch Flamengo 22/23 Away Shirt

Inspired by the party and the crowd movement at Maracanã, adidas launch the Flamengo 2022 away shirt, which carries the wavy look of the home shirt onto a clean white base.

Performance Football Apparel

Nike Launch Corinthians 2022/23 Home Shirt

Celebrating the 10th anniversary of what was a very special year for the club, Nike launch the Corinthians 22/23 home shirt, which the Brazilian side debuted in the 2-0 Libertadores win over Boca Juniors.

Performance Football Apparel

Are Fan-Designed Shirts The Way Forward?

Football shirts are such an important part of fandom, representing the team and encapsulating the identity of a club. It’s so important that a design gets it right in the eyes of those that matter, so does it make sense to hand creative control over to those who really care: the fans themselves?

Performance Football Apparel

Real Betis Win Copa Del Rey In Special Edition Shirts

On Saturday Real Betis Balompie won the Copa del Rey for the first time since 2005, triumphing over Valencia on penalties after a 1-1 draw – and they did so wearing a special edition kit produced by Kappa that was fittingly edged in gold.

Performance Football Apparel

Orlando Pride Unveil 22/23 Secondary 'Luna Kit'

With the start of the 2022 NWSL season on the horizon, Orlando Pride have unveiled their new secondary kit from Nike. Dubbed the ‘Luna Kit’, it takes inspiration from Florida’s Space Coast and NASA’s Artemis Lunar Exploration Program, which aims to land the first women and person of colour on the moon by 2025.

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