Creative Soccer Culture

Football Apparel

2,294 Articles


Performance Football Apparel

Nike Launch Liverpool 20/21 Away Shirt

Offering up the second creation of the new partnership, Nike launch the Liverpool 20/21 away shirt, and it’s fair to say that the shackles have been somewhat removed, with a vivid design that adopts the teal of the club crest, along with a graphic print inspired by the Shankly gate.

Performance Football Apparel

Kappa Launch Fiorentina 20/21 Home & Away Shirts

Commencing a new partnership ahead of the coming campaign, Kappa launch the Fiorentina 20/21 home and away shirts. Using a colourway of the club’s classic colours of purple and white, and inverting that for the away strip, Kappa have started life in Florence of with a smooth serving of symmetry.

Performance Football Apparel

PUMA Launch PSV 20/21 Third Shirt

With a design that pays tribute to Eindhoven’s Glow Festival, PUMA launch the PSV 20/21 third shirt, at sundown in “The City of Light”. The shirt features red highlights in the sublimated 3-D cube graphic that runs throughout, and it’s these that feature in homage to the festival.

Performance Football Apparel

adidas Launch Ajax 20/21 Third Shirt

Paying homage to the club’s first European Cup triumph from 50 years ago, adidas have unveiled the Ajax 20/21 third shirt; a black and gold beauty that the Eredivisie side will wear in their away matches in European competitions this season.

Performance Football Apparel

Leeds United Unveil Their 20/21 Home Shirt From adidas

It’s been a long time in coming, but Leeds United finally have a new kit that they’ll be wearing in the Premier League for the 20/21 season, and it comes courtesy of new kit supplier adidas, as the Three Stripes and the Yorkshire team get their partnership underway.

Performance Football Apparel

adidas Launch Arsenal 20/21 Away Shirt

With a wild design that takes inspiration from Highbury’s iconic marble halls, adidas launch the Arsenal 20/21 away shirt. The new away jersey will be worn for the first time on the 22nd of August, when Arsenal Women take on PSG in the quarter-final of the UEFA Women’s Champions League.

Performance Football Apparel

Borussia Dortmund Unveil Two PUMA Cup Kits For 20/21

Not content with the traditional home, away and third shirts, Borussia Dortmund have unveiled two special cup kits from PUMA, to be used in domestic and European cup competitions.

Performance Football Apparel

New Balance Launch Athletic Bilbao 20/21 Home Shirt

With a design that pays tribute to the connection between the club and its fans, New Balance launch the Athletic Bilbao 20/21 home shirt, with a graphic that represents the names of supporters into an abstract graphic.

Performance Football Apparel

The Best 20/21 Prematch Shirts So Far

Over the last few seasons prematch shirts have come into a world of their own, becoming a part of the club’s visual identity alongside the home, away and third shirts. And with many clubs unveiling their options for the 20/21 season, we take a look at the best on offer.

Performance Football Apparel

PUMA Launch AC Milan 20/21 Third Shirt

Milan rarely fails to disappoint, at least when it comes to fashion that is, and that’s proven the case once again as PUMA launch the AC Milan third shirt for the 20/21 season, continuing the ‘Crafted by Culture’ theme that began with the new home shirt.

Performance Football Apparel

adidas Launch Manchester United 20/21 Away Shirt

Set to debut in their crucial UEFA Europa League semi-final v Sevilla FC on Sunday night, adidas launch the Manchester United 20/21 away shirt.

Performance Football Apparel

Kelme Launch Watford 20/21 Home Shirt

They may well be set to be playing their football in the Championship this coming season, but Watford have got a fresh new style to show off in English football’s second tier, thanks to wild design on the 20/21 home shirt from new technical partners Kelme.

Performance Football Apparel

The Best Kits From 50 Years Of PSG

PSG celebrated their 50th anniversary in the most dramatic style last night, securing a place in the semi-final of the Champions League for the first time since 1995 with the latest of late comebacks against Atalanta. And to continue that celebration, we’re taking the opportunity to look back at the best kits from the club’s history.

Performance Football Apparel

Nike Launch Chile 2020 Home & Away Kits

With the curtain coming down on the 19/20 season, it took just a matter of minutes for the international game to make it's way to the scene. Already looking ahead and dropping shapes while they're at it, the Nike have launched Chile's home and away kits as they turn attention towards the 2021 Copa America. 

Performance Football Apparel

New Balance Launch Lille 20/21 Third Shirt

Completing the set for the coming season, New Balance launch the Lille 20/21 third shirt, which draws inspiration from none other than the French national flag itself, the world famous Tricolore.

Performance Football Apparel

Newcastle Unveil 20/21 Away & Third Shirts From PUMA

Completing the Toon’s get-up for the coming campaign, Newcastle unveil their new away and third shirts from PUMA for the 20/21 season, and they see two eye-catchingly colourful designs landing in contrast to the standard black and white of the home shirt.

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