Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Nike Launch Chelsea 20/21 Home Shirt

Ready to finish the current season in style before commencing on the next, Nike unveil Chelsea’s 2020/21 home shirt, featuring a design that blends the latest in athletic innovation with the finesse of fine London tailoring.

Performance Football Apparel

PUMA Launch Borussia Dortmund 20/21 Home Shirt

Inspired by the legendary Westfalenhallen station – the gateway that leads to the heart of Dortmund – PUMA have launched the Borussia Dortmund 20/21 home shirt. The specially crafted black graphic print pays homage to elements of the architecture from the station itself.

Performance Football Apparel

Nike Launch The Inter Milan 20/21 Home Shirt

This is what we’re talking about. Inspired by postmodern Milanese designers of the 1980s, Nike unveil the 2020/21 Inter home shirt. It features reimagined Nerazzurri stripes in a pop style, designed in waves and zigzags, alongside a crew neck collar and black side stripes. And yes, it’s understandable if this is making you want to start supporting Inter.

Performance Football Apparel

Umbro Launch West Ham 20/21 Home Shirt

With a design that nods to the club’s glorious past, Umbro launch the West Ham commemorative 125 year anniversary home kit, which the Hammers will wear in the 20/21 season.

Performance Football Apparel

RB Leipzig Debut Nike 20/21 Home Shirt

They may be facing up to life without Timo Werner, but Red Bull Leipzig have just unveiled their new Nike home and away kits for the 20/21 season ahead of debuting them in their final home game of the Bundesliga against Borussia Dortmund.

Performance Football Apparel

Labrum Unveil Sierra Leone’s Vibrant 2020 Olympics Kit

Despite the fact that Tokyo 2020 is now Tokyo 2021, London-based fashion label Labrum has unveiled the results of its collaboration with the National Sports Authority Sierra Leone [NSASL], and it’s a tres chic creation of wavy aesthetics that you wouldn’t normally associate with the Olympic Games – and that’s why we love it.

Performance Football Apparel

Hummel Launch Limited Bristol City 20/21 Collection

The new partnership between Hummel and Bristol City has got off to a flyer, with a fresh collection of matchday warm-up tees and anthem jackets now being unveiled. All of the items in the collection are presented in bright colourings and bold shapes, finished off with the traditional Chevrons of the Danish brand.

Performance Football Apparel

Arsenal Debut adidas 20/21 Training Collection

Ahead of their Premier League return this evening against Manchester City, Arsenal have been training in their new 20/21 training collection from adidas, and it’s now available for purchase. The collection sees a split of “Yellow Tint” across numerous items, with a “Tech Indigo” colouring covering the rest.

Performance Football Apparel

Spurs Debut Their 20/21 Training Collection

As they look for that extra yard of sharpness ahead of their return to Premier League action on Friday night against Manchester United, Tottenham Hotspur have debuted their Nike 20/21 training collection.

Performance Football Apparel

Umbro Launch The Bournemouth 20/21 Home Shirt

With one eye on the start of a new season, Umbro launch the Bournemouth 20/21 home shirt, and it will also be worn for the remaining nine games of the 19/20 season. It features a striking gradient design that brings a modern twist to the classic red and black stripes of the club.

Performance Football Apparel

PUMA Launch Marseille 20/21 Home & Away Shirts

Attention shifts to a new season, as PUMA launch the Olympique de Marseille home and away kits for the 2020/21 season. Arriving under the banner ‘Le cOMbat Continue’ the campaign embraces Marseilles fighting spirit on and off the pitch as they prepare for new challenges in the season ahead.

Performance Football Apparel

Juventus Launch Special Locker Edition Home Jerseys

Rolling out the most special of special editions in celebration of the imminent return of Serie A action, Juventus have unveiled ‘locker edition’ jerseys – shirts worn by the players themselves. There are 500 available, with six athletes providing the shirts in question.

Performance Football Apparel

adidas Unveil Ajax 20/21 Away Shirt & Training Collection

Inspired by the past but with one eye on the future, adidas release the Ajax 20/21 away shirt. The design takes a mix of blue tones with and mixes it with a modern interpretation of the types of graphic patterns which were popular in the eighties and nineties.

Performance Football Apparel

adidas Launch Bayern Munich 20/21 Home Shirt

Stripping back to the essentials for a no-nonsense approach that is typical of the German side, adidas launch the Bayern Munich 20/21 home shirt. The clean and simplistic design will debut in the DFB-Pokal semi-final against Eintracht Frankfurt tonight.

Performance Football Apparel

adidas Launch Juventus 20/21 Training Collection

As Serie A nears its long-awaited return, a measure of attention turns to the next campaign, as adidas launch the 2020/21 Juventus training collection. Clean designs all round, the collection sees simplistic monotone colourways spread across tees, tops, shorts and track bottoms.

Performance Football Apparel

Looking Back On 5 Years Of adidas x Juventus

Juventus and adidas have been in partnership for five years now, and the relationship has developed and strengthened with every passing year, building to the crescendo that was the immense Palace crossover. But that’s far from the end of the Juve and adidas story. With the deal being extended to 2027, this partnership is only just getting started

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