Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Kappa Launch The Real Betis “Kombat XX" Collection

Kappa continue to create a culture of cool around its core clubs this season, and that concept is carried on to La Liga side Real Betis, for whom the Italian brand unveil a sublime capsule collection that marks the 20th anniversary of its original Kombat shirt.

Performance Football Apparel

MLS & adidas Host 'FORWARD25' Kit Launch Event in NYC

Seeing in Major League Soccer’s historic 25th Season celebration in style, the league and adidas together threw a huge celebrity-packed event in New York ahead of Fashion Week to unveil all 26 EQT kits for the 2020 campaign.

Performance Football Apparel

adidas Reveal Full MLS 2020 Jersey Collection

As part of the celebrations surrounding Major League Soccer’s historic 25th season, the league and adidas together unveiled the complete collection of 2020 jerseys for all teams at a celebrity-packed event in New York called FORWARD25, and you can check all 26 out below.

Performance Football Apparel

LAFC Unveil 2020 Home Kit Lookbook

Having picked up the Western Conference title and Supporters’ Shield last year, LAFC will be looking to go one better in 2020 by bringing home a first-ever MLS Cup. And they’ve now unveiled their new primary look for the campaign, which still combines the iconic club colours of black and gold.

Performance Football Apparel

Nike Launch 2020 Kits For Nigeria, USA & South Korea

Nike are kicking off their 2020 kit game with three stunning collections for three of their most expressive nations. Nigeria, the USA and South Korea have each unveiled their statement home and away designs for this landmark year as the Swoosh combine art and football for another drop of colossal creativity.

Performance Football Apparel

Kappa Launch The Monaco "Kombat XX" Collection

Kappa's beautifully moreish season goes from strength to strength as the brand have unveiled another stunning capsule collection for AS Monaco. Infused with the most delicious of retro vibes, the "Kombat XX" collection marks the 20th anniversary of the original Kombat jersey that the club wore in their 1999/00 league winning campaign.

Performance Football Apparel

Nike Launch Pumas 2020 Third Shirt

A few games in to the Liga MX, and Nike have launched the Pumas UNAM 2020 third shirt, which takes a 50/50 split of blue and gold colouring in a design that pays homage to the classic look of the club's 2001 shirt.

Performance Football Apparel

Kappa Present The 2019/20 Genoa Lookbook

Shot in and around the Stadio Luigi Ferraris, with the sinuous shapes of the Biscione buildings acting as a backdrop, Kappa has produced its next lookbook, this time turning the focus to Italian side Genoa. It frames the 2019/20 home and away shirts in their natural environments as they spill from the stadium to the streets.

Performance Football Apparel

PSG x Jordan Launch Collaborative 19/20 Fourth Shirt

Paris Saint-Germain fire up their hype machine for 2020 as the club's first Jordan collaboration of the new decade arrives in the form of the 2019/20 fourth kit. The Jordan Brand's link up with PSG goes from strength to strength as a fresh clothing and footwear collection is headlined by that stylish new on-pitch jersey.

Performance Football Apparel

Nike Launch San Lorenzo 2020 Home & Away Shirts

Arriving with typical South American flair, Nike launch the new 2020 home and away shirts for Argentine outfit Club Atlético San Lorenzo de Almagro, with the team set to wear the home shirt on Saturday when they face Estudiantes.

Performance Football Apparel

Inter Milan Unveil Special Edition Chinese New Year Shirt

For the fourth year in a row, Inter Milan are set to celebrate the Chinese New Year by wearing a special-edition shirt that features player names written in Mandarin in an official match, this year in their fixture against Cagliari on 26 January.

Performance Football Apparel

New Balance and FC Nantes Unveil Special Shirt In Tribute To Emiliano Sala

A year on from the tragic death of Emiliano Sala, FC Nantes and New Balance have produced a limited edition shirt in memory of the striker, which they will wear against Bordeaux this weekend. The design features vertical blue and white stripes, drawing inspiration from the trademark look of the Argentina national team, Sala’s home country.

Performance Football Apparel

DJ Snake Teases PSG x Jordan 2019/20 Fourth Shirt

As is becoming something of a tradition now, French rapper, producer and die-hard Paris Saint-Germain fan DJ Snake has released a short video showing off the upcoming PSG 2019/20 fourth shirt, which sees Jordan taking the reins once more from Nike.

Performance Football Apparel

Nike Launch Club America 2020 Third Jersey

Carrying some serious Germany World Cup ’94 vibes, Nike launch the Club America 2020 third jersey, and it continues the ‘Eterna Grandeza’ (Eternal Greatness) slogan that the home and away shirts arrived under.

Performance Football Apparel

Perplex FC Are Reworking Football Shirts With Stunning Results

Meet Perplex FC, a Toronto based creative medium who have been doing unspeakably seductive things to football shirts over the past year. Blending football and street culture with their own twisted style Perplex FC, who were founded in 2019, have been reworking football kits with sublime results.

Performance Football Apparel

Lazio & Macron Launch 120th Anniversary Shirt

S.S. Lazio and Macron celebrated the club’s 120-year anniversary with a special anniversary shirt that the club wore on Saturday in their 1-0 win over Napoli. The design is a nod to the Italian club’s success of the late 90s, when the famous sky blue jersey was worn by the likes of Roberto Mancini, Christian Vieri and Juan Sebastian Veron.

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