Creative Soccer Culture

Football Apparel

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Performance Football Apparel

adidas Unveil Juventus 2019/20 Third Shirt

Predominantly set for use in the Champions League, adidas unveil the Juventus third shirt for the 2019/20 season. The design features a classic colour for the club, set over a modern all-over graphic that provides a unique feel to the shirt.

Performance Football Apparel

PUMA Launch 125th Anniversary Manchester City Shirt

To celebrate the club’s 125th anniversary, Manchester City and new kit partner PUMA have unveiled a specially designed limited-edition commemorative anniversary kit, which will be worn by the men’s team when they take on Liverpool in the Community Shield at Wembley on Sunday 4 August. 

Performance Football Apparel

Nike Launch Kaizer Chiefs 2019/20 Home Shirt

Nike take their bespoke offerings to a whole other dizzying level, with the release of the mesmerising Kaizer Chiefs 2019/20 home shirt. Following a disappointing campaign last season, the Amakhosi look to past success for inspiration, launching the jersey under the campaign “Back to Brilliance”.

Performance Football Apparel

A Look At Every 2019/20 Premier League Away Shirt

While we’ve seen all home shirts for the 2019/20 season, we’ve had to wait a little bit longer for the complete away collection, with Watford dragging their heels and being the last to reveal theirs to the world. But now all 20 shirts are out, and we’ve rounded them up to take a closer look. As we did with the home shirts, we’ll mark them out of 10, because why not. Let’s go…

Performance Football Apparel

PUMA Launch Newcastle United 2019/20 Third Shirt

Ready for select days away from St James’ Park, PUMA launch the Newcastle United 2019/20 third shirt, with a design that is inspired by the steel and glass structure that reaches out over the Milburn Stand and Leazes End of the club’s home ground.

Performance Football Apparel

Philadelphia Union & adidas Launch Special Military Warm-Up Jersey

As a sign of their support for the U.S. armed forces, Philadelphia Union have unveiled a special limited-edition Camouflage adidas warm-up jersey that’s set to be worn by the team ahead of their Military Appreciation Game against Houston Dynamo on 11 August.

Performance Football Apparel

adidas Launch Real Madrid 2019/20 Third Shirt

Completing their line-up of outfits for the season ahead, adidas and Real Madrid reveal the club’s third shirt, which is inspired by technology and evolution, with the club’s innovative development of the Santiago Bernabéu as the focal point.

Performance Football Apparel

PUMA Launch AC Milan 2019/20 Away Shirt

PUMA put a slight twist on tradition with the new AC Milan 2019/20 away shirt by taking the club's iconic white away base and infusing it with some modern touches of black and red. Synonymous with great European victories, the white kit is part of the AC Milan DNA.

Performance Football Apparel

Kappa Launch Monaco 2019/20 Away Shirt

AS Monaco have been blessed by more of Kappa's finest work as the brand launch the new 2019/20 away shirt for the Monegasques, which features a black diamond pattern, reminiscent of the coat of arms of the Principality, while it’s further embellished by some majestic gold detailing.

Performance Football Apparel

adidas Launch Juventus 2019/20 Away Shirt

With replica season in full swing Juventus becomes the next high-profile club to roll out a new jersey as adidas unveil their 2019/20 away shirt. The fresh design takes on an alternative aesthetic with flashes of red and the introduction of an all-over graphic print.

Performance Football Apparel

Umbro Launch Everton 2019/20 Away Shirt

Umbro go way back to some of Everton’s earliest strips for inspiration for the 2019/20 away shirt, drawing on the success from over a century ago with a “Living Coral” colour that’s accented with pops of navy.

Performance Football Apparel

PSG x Jordan Launch 2019/20 Away Kit

Twelve months on from Paris Saint-Germain’s debut Jordan third kit, the club have returned with more hyped-up fire for the new season by unveiling the famous Jumpman logo on their statement 2019/20 away kit. The most anticipated and successful on-pitch jersey collaboration is back with fresh shades of style.

Performance Football Apparel

PUMA Launch Mamelodi Sundowns 19/20 Lookbook

Pure sunshine. South African Premier League side Mamelodi Sundowns have presented their 2019/20 home and away kits by PUMA Football in a stylised lookbook ahead of the new league campaign which commences on August 3rd.

Performance Football Apparel

adidas Launch Bayern Munich 2019/20 Third Shirt

Drawing inspiration from the pinnacle of club football in Europe as they prepare to kick off their UEFA Champions League campaign, adidas launch the Bayern Munich 2019/20 third shirt.

Performance Football Apparel

Every Premier League Club's Greatest Ever Shirt Sponsor

After that whole Paddy Power x Huddersfield fiasco we started thinking about which shirt sponsors are the most iconic in the game. Which sponsor immediately comes to mind when someone mentions a football club? Which sponsors actually enhanced a club's kit design? We all love the retro vibe of a sponsor-less kit, but which sponsors actually increased the appeal of a shirt?

Performance Football Apparel

Paddy Power & Umbro Unveil Actual Huddersfield 19/20 Kits

Those banteriffic rascals at Paddy Power have lifted the lid on their PR stunt by unveiling the real Huddersfield Town 2019/20 home and away shirts in partnership with Umbro. Yeah, yeah, the old full length 'sash' sponsor was a fake. Shock. But what's left underneath the dirt of the PR machine is a smart couple of kits for the Terriers.

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