Creative Soccer Culture

Football Apparel

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Performance Football Apparel

PUMA Launch Manchester City 24/25 Home Kit

With one hand already on their fourth Premier League trophy in a row, Manchester City turn sights briefly to next season with the release of their new 24/25 home shirt from PUMA, the design of which is centred around Manchester’s 0161 area code.

Performance Football Apparel

Real Betis Reveal Special "Forever Green" Kit From Hummel

Raising awareness of the dangerous effects of droughts caused by climate change, Real Betis and Hummel have launched a new special edition “Forever Green” kit.

Performance Football Apparel

Nike Launch The PSG 24/25 Home Shirt

Reverting to a more classic yet contemporary look for the iconic Hechter stripe, Nike and PSG have lifted the veil on the club’s new home shirt for the 24/25 season, which is set to get its debut by both the men’s and women’s teams this weekend.

Performance Football Apparel

adidas Launch Bayern Munich 24/25 Home Shirt

With only a handful of games left of the 23/24 campaign, attention turns briefly to next season for Bayern Munich, as they unveil their new home shirt for 24/25 from adidas.

Performance Football Apparel

Corinthians Reveal 24/25 Nike Home & Away Shirts To Combat Racism

Under the motto of the campaign "Our history is a page in black", Nike and Corinthians joined forces to promote initiatives to combat racism and while they were at it, launch the new home and away shirts for the 24/25 season.

Performance Football Apparel

Botafogo Reveal & Debut New Home Shirt For 24/25 From Reebok

Continuing their celebrated return to football kit design after its storied success in the 2000s, Reebok have kicked off their second season with Botafogo in spectacular fashion with the launch of the Rio de Janeiro club’s new home kit for the 2024/25 season.

Performance Football Apparel

Liverpool Reveal 24/25 Home Shirt From Nike

Harking back to the pinstripe designs of the early 80s but with a contemporary twist, Nike reveal the Liverpool 24/25 home shirt, which will be the brand’s last of the current partnership with the club.

Performance Football Apparel

Five Liverpool x adidas Kits That Are Ripe For A Remake

Liverpool and adidas have a strong history together, having enjoyed two successful partnerships in the past. Following news that they are set for a third stint together after next season, we’ve rounded up five kits from the archive that are ripe for a remake.

Performance Football Apparel

Mizuno & Lazio Unveil Special Edition 50th Anniversary Jersey

Celebrating 50 years since the club won its first, historic Scudetto, Mizuno and Lazio have revealed a special edition jersey, which will be worn in the home match against Empoli on 12 May.

Performance Football Apparel

PUMA & Olympique de Marseille Unveil New "OM AFRICA" Collection

Created in tribute to African culture, PUMA and Olympique de Marseille have revealed the latest 'OM AFRICA’ collection, which fuses Africa's rich cultural heritage with the spirit and passion of the club and its fans.

Performance Football Apparel

LC23 & Kappa Reveal Third Special Edition Collection For SSC BARI

Drawing inspiration from a number of influential sources, LC23 and Kappa are once again working in tandem to the benefit of SSC Bari, with the release of a new collaborative collection.

Performance Football Apparel

Kappa Reveal 24/25 Third Shirt For CD Ibiza

Ahead of their third season together, Kappa and CD Ibiza have revealed the club’s third kit, with a design inspired by the nature and bohemian spirit of the island.

Performance Football Apparel

Ezeta Reveal 2024 Home, Away & Third Shirts For SS Romulea

The creative people behind Italian brand Ezeta are at it again, with a new set of kits for Italian Eccellenza side, SS Romulea, which have been inspired by the the Basilica of St. John Lateran, which is the Cathedral of Rome.

Performance Football Apparel

Virginia Dream FC Reveal Hand-Dyed 2024 Home Jersey

Returning with another helping of bespoke creativity that’s a calling card of the club, Virginia Dream FC have unveiled their new home shirt for 2024. It once again sees a hand-dyed approach, this time with an eye-catching gradient stripe down the centre.

Performance Football Apparel

BSC Young Boys Debut Special Edition 'YBForEveryone' Jersey From Nike

Released in cooperation with Amnesty International to set a statement against discrimination, BSC Young Boys have revealed a special edition kit from Nike, which they debuted in the 3-0 win over Grasshoppers.

Performance Football Apparel

Malaga & Hummel Reveal Special 120-Year Anniversary Shirt

Celebrating 120 years of the club, hummel and CF Málaga have revealed a special edition shirt, which recreates the shirt worn in the 1988/89 season.

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