Creative Soccer Culture

Football Apparel

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Performance Football Apparel

New Balance Launch Athletic Bilbao 2019/20 Home & Away Shirts

New Balance and Athletic Bilbao have launched the club’s new 2019/20 home and away shirts under the campaign header ‘Upon this Ground’, which celebrates the Club’s unique heritage and Basque roots.

Performance Football Apparel

PUMA Launch AC Milan 2019/20 Home Shirt

To celebrate the Rossoneri's 120th anniversary, PUMA have drawn inspiration from one of AC Milan’s most memorable periods, with the 2019/20 home shirt taking influence from the successes of the 1969 side.

Performance Football Apparel

Southampton Launch 2019/20 Under Armour Home And Away Shirts

Southampton have taken the tongue firmly wedged in cheek approach to launching their new Under Armour home and away kits for 2019/20, releasing a mockumentary on the greatest kit launch that never happened.

Performance Football Apparel

adidas Launch Flamengo 2019/20 Away Shirt

Recruiting the help of three Brazilian MCs, adidas Brasil and Flamengo have unveiled the new away kit for the 2019/20 season in a lookbook and video shot on the streets of Rio. The shirt will debut on-pitch this weekend in their match with Atletico MG.

Performance Football Apparel

Borussia Mönchengladbach Launch 2019/20 PUMA Home Shirt

Where a lot of new kits have featured nods to the past recently, Bundesliga outfit Borussia Monchengladbach and PUMA have done away with retro to present a fresh new design on their 2019/20 home shirt.

Performance Football Apparel

adidas Launch Lyon 2019/20 Home And Away Shirts

Looking to help the French Ligue 1 side build on what has been a reasonably successful season, adidas launch the Lyon 2019/20 home and away shirts, providing strong looks when the side play at the Lyon Olympic Stadium or on the road.

Performance Football Apparel

Nike Launch Full England WWC19 Apparel Collection

With domestic action all wrapped up on English shores, attention has inevitably turned fully to the impending Women’s World Cup in France. Ensuring fans and players alike are looking the part, Nike have launched the full England WWC19 apparel collection.

Performance Football Apparel

adidas Launch Ajax 19/20 Away Shirt

What better way to launch a new kit than to wear it as you win your 34th league title, completing an impressive domestic double. That’s the way Ajax roll anyway, as they launched their new 2019/20 away shirt from adidas just prior to their crunch clash with De Graafschap.

Performance Football Apparel

adidas Unveil Manchester United 2019/20 Home Shirt

Manchester United are putting last season behind them as quickly as possible by launching their new adidas home shirt for the 2019/20 season – a landmark year which celebrates the 20th anniversary of their famous 1999 treble winning season.

Performance Football Apparel

Nike Launch Corinthians 2019/20 Away Shirt

In honour of their loyal fanbase, Corinthians have launched their 2019/20 away shirt from Nike, with the design celebrating the 50th anniversary of the foundation of the Gaviões Da Fiel, the team’s biggest supporters group.

Performance Football Apparel

adidas Launch Bayern Munich 2019/20 Home Shirt

Bayern Munich have unveiled their new adidas home shirt for the 2019/20 season, and they could be lifting immediate silverware in it when they kit up for the first time on Saturday to play their final league game of the current campaign.

Performance Football Apparel

Crystal Palace Debut 2019/20 PUMA Home Shirt

Crystal Palace revealed, and then debuted their new PUMA home kit for the 2019/20 season on Sunday as they wrapped up their Premier League fixtures with a enthralling 5-3 victory over Bournemouth at Selhurst Park.

Performance Football Apparel

adidas Launch Juventus 2019/20 Home Shirt

When you've just won your eighth consecutive Serie A title you've earned the right to do pretty much whatever you want when it comes to kit design, and for the 2019/20 season adidas have mixed things up for the Juventus home shirt.

Performance Football Apparel

adidas Launch Ajax 19/20 Home Shirt

Putting the crushing Champions League semi-final defeat behind them, adidas launch the Ajax 2019/20 home shirt, which comes under the tagline ‘It’s not the end, only the beginning. The future is here’.

Performance Football Apparel

Torquay United Launch Stunning Special Edition Anniversary Shirt

Turning on the style to celebrate the double header of the National League South title and the club’s 120th year, Torquay United have launched a special edition anniversary shirt, which features a stunning design in honour of the Gulls’ unique heritage.

Performance Football Apparel

PUMA Launch Borussia Dortmund 2019/20 Home Shirt

With the Bundesliga title likely to evade them this year, Borussia Dortmund turn one eye to next season, with the launch of their 2019/20 home shirt from PUMA. The new shirt design combines traditional and modern elements to mark the German football club's 110-year anniversary.

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