Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Juventus and adidas Launch 120 Year Anniversary Shirt

Adidas and Juventus team up for a limited edition jersey to mark the club's 120th anniversary. The jersey pays homage to Juve's founding year, 1887, and will be worn for the first and only time this weekend against Benevento.

Performance Football Apparel

PUMA Italy 2018 Home Shirt Lookbook

PUMA take to the streets to showcase the 2018 Italian Home Shirt that'll be worn for the first time by Gianluigi Buffon when Italy host Macedonia in a World Cup Qualifier in Turin this evening.

Performance Football Apparel

Rangers 2017/18 PUMA Third Shirt

PUMA make a late addition to the Rangers 2017/18 replica collection by launching a third shirt for the blue half of Glasgow. It's business in black for the Ibrox club as they're supplied with an alternative strip to wear in various away games throughout the rest of the campaign.

Performance Football Apparel

Buffon Unveils Italy 2017/18 PUMA Home Shirt

Buffon will wear the new home jersey during the game vs. Macedonia. Yeah, you read that correctly. PUMA are launching the new Italy home shirt in style with a world's first. After unveiling the jersey in Turin in front of a giant billboard, Buffon will wear the new home shirt in goal against Macedonia in the World Cup Qualifier on Friday night.

Performance Football Apparel

New Balance Limited Edition LFC Pitch Black Jersey

New Balance throw some disruptive replica rhythm into the mix as they launch a limited edition jersey to celebrate 125 years of Liverpool Football Club. The Pitch Black jersey will arrive in limited numbers to headline a wider dark-dressed collection.

Performance Football Apparel

Manchester City 17/18 Nike Third Shirt

Manchester City go full stealth mode with a sleek take on their 2017/18 Nike Third Shirt to be worn away from home in European competitions this season. Deep greens meet electric blues as the blue half of Manchester get ready for another Champions League adventure.

Performance Football Apparel

Tottenham Hotspur 17/18 Nike Third Shirt

Tottenham Hotspur join the Nike 'Dazzling Camo' party with a punch of purple as the club receive their new third kit to wear on their travels in European competitions this season.

Performance Football Apparel

Chelsea 17/18 Nike Third Shirt

Chelsea make their return to the Champions League as Premier League Champions for the 2017/18 season. The Blues are back amongst Europe's elite and they're also a part of Nike's big-hitters as they join the likes of Barcelona and Tottenham in the 'Dazzling Camo' third strip collection.

Performance Football Apparel

Barcelona 17/18 Nike Third Shirt

Nike are marking the return of the Champions League Group Stage by launching the third kits for their top European clubs. Each club receives a 'Dazzling Camo' print with the Catalans coated in shades of maroon.

Performance Football Apparel

Inter Milan 17/18 Nike Third Shirt

Nike are shaking up their replica game with a creative collection of third shirts for their top European clubs, including Inter Milan. Long has the replica world been labelled as stale, but the Swoosh are bringing back the graphic game with a dazzling camo visuals.

Performance Football Apparel

AS Roma 2017/18 3rd Kit by Nike

Suave AS Roma. Bringing a ‘dark velvet brown camo’ to the table, it’s with their 2017/18 third kit where Roma and Nike land in with an iconic pop. Strong shades as those Champions League nights bring back the mighty mid-week party.

Performance Football Apparel

West Ham 2017/18 3rd Kit by Umbro

September offers a fresh beginning for West Ham United and as the month kicks off, the club's third by Umbro kit provides just the right amount of style to land them higher up the table where 17/18 football kits are concerned.

Performance Football Apparel

Neymar Reveals PSG 17/18 Nike Third Kit

You should probably prepare yourselves to see a lot more of Neymar when it comes to PSG kit launches. The Parisian's new poster boy presents the new 2017/18 Paris Saint-Germain third kit inspired by Paris architectural icons. Stylish AF.

Performance Football Apparel

Hummel Launch Limited Edition Aarhus Capital of Culture Shirt

Hummel have rolled out the limited edition treatment for their home town club, Aarhus. To celebrate the city's status as European Capital of Culture 2017, Hummel have created a bespoke shirt for AGF to wear against Brondby on Sunday.

Performance Football Apparel

Every Home Shirt From the Debut 92/93 Premier League Season

On the week that the 2019/20 Premier League season kicks off we're taking a look back at every home kit from the inaugural Premier League season of 1992/93. A time when oversized shirts, oversized patterns and bespoke beauty reigned supreme.

Performance Football Apparel

Melbourne City 2017/18 Nike Kit Launch Event

The Australians know how put on a show, and an A-League kit launch is the ideal excuse to have a beer and a bit of party. Rather than throw out a couple of generic kit shots on Twitter, Melbourne City and Nike went hard for the reveal of their new replica collection.

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