adidas Launch New 'Messi' Signature f50 adizero
Messi will kick off his ninth (yes, ninth!) season as an adidas athlete wearing a new pair of signature f50 adizero football boots. Succeeding Messi's previous exclusive design launched earlier this year, the new boots arrive as the second instalment to Leo's new signature series from adidas.
For Messi's first boots of the 2013/14 season, adidas have cooked up something special for their f50 superstar. Lets face it, why have a signature line if you're not going to deliver something different? We can't accuse adidas of playing it safe. In the same vein as Messi's last boots, adidas give us a design unlike anything before. 
Messi's new kicks offer a bubble gum flavoured blend of 'Turbo/Purple/White' and if that's not enough, they come with Messi's signature branding on the inside and heel. The graphic elements take inspiration from strokes of light - a concept born from Messi's ability to "light up the pitch". 
Signature lines are designed to connect the athlete to the consumer. The team at adidas have worked closely with Messi to develop a range that represents his personality and playing style. Andreas Konrads, Senior Product Manager, adidas Football said; "Each time we meet up with him more creative sparks ignite and ideas come to life. We will continue to push boundaries to remain at the forefront, just like Leo."
For Messi's new signature adizero boots, adidas retain the key design DNA of the f50 while giving them points of difference. The bright and bold graphic of the boots is designed on a Sprintskin Dualmax upper - just 1.5mm thick - with an exclusive leather grain optic and 3D printed texture, separating them from the standard f50 adizero synthetic. 
To have your own product line at adidas is a rare accolade. Messi, Beckham and NBA star Derrick Rose are all adidas athletes worthy of the honour. "To have your own signature series is almost like joining the adidas Hall of Fame", explained Andreas Konrads. As Messi kicks off his bid to become a five-time Ballon d'Or winner, the Barca man certainly won't go unnoticed lining up alongside Nike superstar Neymar. 
The new adidas f50 adizero Messi football boots are available to pre-order now at selected online stockists including Pro-Direct Soccer, ahead of their 01/08/2013 shipping date. Like Leo's new boots? Let us know what you think online, on Twitter and on Facebook.
