Watch our film from the Magista innovation summit in Barcelona
Nike chiefs including the brand's global team of designers made the journey from Portland Oregon to Barcelona last week to unveil the ground-breaking Magista. Hosted in what's become Nike's European hub for such events, media from all four corners of the world took over the city to witness a 'game-changing' football innovation.
Kicking the show off was the man elected to front Nike's new breed of football boots, Andrés Iniesta. Barcelona's creative midfielder has been at the center of the Magista's development and as the curtains lifted he became the first player to present the breakthrough boots to the world.
