Creative Soccer Culture

Nike Introduce Anti-Clog Traction Technology

Facing the reality that the beautiful game is not always played in beautiful conditions. Nike have embraced the turbulent conditions that range from Sunday league to tropical storms of the elite in creating 'Anti-Clog' technology. Dedicated to the finer margins it's about ensuring mud doesn't clog up the sole while helping improve weight and preventing any unnecessary slipping.

Nike have unveiled special editions of the Tiempo 6, Magista Obra and Hypervenom Phantom II models that carry Nike's new Anti-Clog technology, symbolised by a traction hexagon mark on the heel. Taking proceedings to the pitch at the 2016 Nike Innovation summit in New York this week, VP of Nike Football Footwear Max Blau explained, “Mud has always presented unfortunate but seemingly accepted problems. Players are accustomed to clanking their boots together as they exit the pitch or rubbing them over harsh brushes to remove mud. Worse, they play slower and cautiously as mud makes their feet heavy and compromises their traction. Nike Football is focused on playing fast in all conditions, so we are committed to solving this problem for athletes.” Can't argue with that.



Nike Anti-Clog Traction prevents mud from clogging the sole plate of Nike’s football boots. The technology was developed over the course of two years with insights from Nike’s design, materials and research teams. Dr. Jeremy Walker was one of several PhDs working on this project, with backgrounds in materials science engineering and chemistry. “There is a reason why this problem persisted for so many generations of players,” says Walker. “It is extremely difficult to solve. But, that’s the kind of challenge we thrive on.”

Nike's Anti-Clog Traction sole plates include an adaptive polymer that becomes compliant when exposed to water. Walker and his team initially pursued a variety of mechanical and water-repellent solutions, but concluded none were viable for the lifetime of the boots. Their next approach seemed counterintuitive, but ultimately proved effective. “We stopped thinking about repelling water and started thinking about using it to our advantage to create a lubricious layer, without sacrificing traction,” continues Walker. “Understanding the molecular structure of mud was key to developing a hydrophilic solution, which helps keep mud from clogging the plate.”


Naturally, it's about perfecting the formula, something the brand have done at every stage of the process, “We’ve tested Nike Anti-Clog Traction on players around the world,” confirms Blau. “They leave the pitch preparing to habitually clean the mud out of their studs only to discover there’s almost no mud there. They can’t believe this is even possible, but it is. As we continue to advance this space, we see opportunities not just for football but for all sports that deal with muddy conditions.”

Some description

Nike Anti-Clog Traction and these special edition colourways will initially be available in limited quantities via the Nike Football App on April 15.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.