Creative Soccer Culture

PUMA Launch 2016 Tricks Collection

An aesthetic bathed in symbolic design, PUMA have launched their latest instalment to the ongoing 'Tricks' collection. Dual coloured boots, inspired by a maverick move from Rigobert Song in 1998, this latest edition sets out to light up the summer. The cats out of the bag and the volume is on full.

A concept that was created on a sheer spur of the moment piece of magical thinking. As Rigobert Song looked to lace up his boots at World Cup 1998 in France, he decided to put a yellow PUMA King on his right foot and a yellow PUMA King on his left. Something that will forever live in the memory, it is what the Tricks Pack is dedicated too. In the words of Song, "you must be bold". Standing out with the confidence in his feet, these boots are about speaking from the ground up. Attention in tow and attitude on point, there's plenty of flavour at a party that packs power.

Some description

With graphic design central to the collection, it's a CMYK palette that forms the base of this two-coloured approach. The left vamp is "Pink Glo" and the right "Safety Yellow", connecting to the black heel with a geometric pattern. Attention to detail, it's the aesthetic that's ramped up while the innovation under the hood remains key to the core.

Some description

The evoPOWER 1.3 Tricks keeps the principles of barefoot kicking at its core, with increased flexibility resulting in more kicking power. The next generation evoSPEED sneaks into the collection, albeit with little communication at this point, launching in an SL II, leather SL II and evoSPEED 1.5 model. As you'd expect, they're light and striking in equal measure both on the eye and around the foot. This summer is looking brighter by the minute.

The new 2016 PUMA Tricks collection hit stores worldwide from the 21 April. Pick up your pair here.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.