It's in the game, and on the pitch. Nike and EA Sports launch a second collaborative boot together as the Nike Hypervenom 3 takes on a limited edition design to mark the arrival of FIFA 18 later this month. Virtual vision meets actual gameplay footage as Edinson Cavani and Mauro Icardi will both lace up in the drop from September 20.
The limited edition Nike x EA Sports Hypervenom is the second collaboration between the brands and follows the limited edition Nike x EA Sports Mercurial Superfly V that launched last year, a boot that proved to be one of the most disruptive limited edition boots of 2016, selling out in a matter of seconds.
For every minute of football played by the elite players of the English Premier League, 26,000 hours of EA Sports's FIFA will be played all around the world. EA Sports has given us all an emotional rollercoaster that ranges from pure ecstasy to smashing-controllers-off-your-mates-head-in-a-fit-of-rage. The FIFA games are so intwined with the real game in so many ways across all age groups, from dodging revision, to long away-days, to having to neck four unwanted cans of warm Strongbow before a night out because you keep getting beat. It touches our lives, man, in the deepest of ways.
You don't truly understand the positive impact of FIFA until you've had a 12-year-old Spanish student called Marco living in your house for a fortnight, and the only way you can avoid long awkward silences is by playing FIFA every evening while he batters you repeatedly with Real Madrid.
Can't help but think we've swayed off track. Ah yes, the boot, that's why we're here. Have a peek at how it'll look on FIFA 18, before we explain more about the design.
The graphic treatment on the upper is a nod to Real Player Motion Technology, which was leveraged for the first time in creating the 2018 version of the game. The motion capture wireframe graphics highlight the strike zone of the boot, which features a reflective Swoosh. There's also reflective branding on the heel, where a graphic inspired by the iconic EA power bar is depicted. Additional EA touches appear on the sockliner, lace aglets and shoebox.
Each pair of the Nike X EA Sports Hypervenom 3 boots is individually numbered and limited to 3000 pairs in adult sizes, with an additional 1000 pairs available in youth sizes.
You'll have to be quick but you can get them at prodirectsoccer.com from September 25.
