Nike have taken their next-generation Mercurial launch to the next stage by introducing the Superfly VII and Vapor XIII to their 'Nike by You' platform, allowing players to custom create their very own designs, from the colourway, to the graphic overlay, to the laces and soleplate.
'Nike By You' formerly known as 'NikeiD' is the most bespoke version of the platform to date and the new Mercurials are made available to customise in more ways than ever before. The interactive store lets you add text to replace the 'Merc' branding on the medial side, as well as giving you the option to add text to the lateral and medial sides of the heel, and the tongue.
To kick off the process, and to give players some inspiration for designs, Nike have created customised designs for some of their leading Mercurial players, including USWNT World Cup Winner Tobin Heath (above) and Real Madrid's new Galactico Eden Hazard (below). Players can choose between the Superfly 7 silhouette or the Vapor 13 silhouette as their canvas, before they get to fully customise their personalised design.
The upper is obviously yours to go mad on with Nike's colour palettes and choices of translucent or iridescent textures. Soleplate wise you get to choose between FG and AG (No SG), before you can choose your colour and traction accent. The Swoosh is also yours to colour and choose between a solid or metallic finish, and you can wrap things up by choosing the colour of your laces. Nike's pro examples are below.
Hirving Lozano (Mexico & PSV)
Lieke Martens (Netherlands & Barcelona)
Christian Pulisic (USA & Chelsea)
Sam Kerr (Australia & Chicago Red Stars)
Jadon Sancho (England & Borussia Dortmund)
Wang Shuang (China & PSG)
Leroy Sane (Germany & Manchester City)
Have a play around with your own design on nike.com/nike-by-you and waste a good couple of hours of your life.
