Creative Soccer Culture

KidSuper x PUMA Unveil Two Customised Kings

Fashion label KidSuper and PUMA have come together to produce two special edition Kings, and if the player himself is anything to go by, it sounds as though Hector Bellerin may well wear a pair at some point in the near future. Only question is, which colour to go for?

The man behind fashion label KidSuper, Colm Dillane, is a self-professed football fan, and with a possible larger collaboration with PUMA on the cards, the two have got together for an early flavour of what could be in store. The KidSuper x PUMA King has fulfilled a lifelong dream of Dillane’s, providing him with his own signature boot of sorts, and it’s something that has caught the attention of Arsenal right back and all round fashionista, Hector Bellerin.

KidSuper has hit new heights following the brand’s standout show at Paris Fashion Week last year, but Bellerin and Dillane had already struck up a firm friendship by then, with the Spaniard repping the brand since early 2018. So for this latest collaboration with PUMA, a brand that Bellerin obviously has strong ties to, there was only ever going to be one man that Dillane was going to reach out to.

According to Dillane, it appears as if only one of the two colourways will be properly produced, so it’s a matter of choosing between the core white and core black options, with Bellerin putting the choice up on his Insta Stories.

Both designs see KidSuper branding flying through the form stripe along with an embroidered dove on the toe and further branding on the heel. Volt colouring then stands out on the iconic dual-branded fold-over tongue for a strong sign off.

There's no official release date for the KidSuper x PUMA King, but watch out for Bellerin wearing them in the near future.

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.