Linking up for a second hit of collaborative cool, PUMA and Dutch lifestyle brand BALR. introduce the limited edition Future 6.1. The hook up combines the best of both brands, blending football performance and fashion into a sleek street-ready capsule collection that bridges the intersection of football, culture and lifestyle.
Following up last year’s limited edition release, PUMA and BALR. are back at it again, with a new Future 6.1 that boasts both brands’ signature styles, and it's set to be worn on pitch by James Maddison, Allan Saint-Maximin, and Reinier Jesus. It’s backed up by the Future Rider lifestyle shoe, along with pants, shorts, hoodies, jerseys and a portable bag, all of which feature a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets.
“BALR. are a truly authentic brand rooted in football and culture,” said David Bremond, Head of Product Line Management Teamsport, PUMA. “This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”
Juul Manders, CEO of BALR. backed up those comments: “I’m excited and proud that we are able to launch another great collection after last year’s hugely successful collaboration. With this year’s collaboration we have really taken the collection to the next level. The partnership between PUMA and BALR. really shows how two brands with a shared vision can achieve greatness.”
Pick up the PUMA x BALR. Future 6.1 at prodirectsoccer.com
