Taking a trip down premium lane for some seriously speedy action, Bugatti and adidas have come together to create a stunning, limited edition football boot: the adidas X Crazyfast Bugatti, which will be worn on pitch by Rafael Leao and Karim Benzema.
Produced in a limited run of just 99 pairs, the new Adidas X Craztfast Bugatti boots are engineered for speed and lightness, finished with a number of bespoke Bugatti design flourishes. Built around the X Crazyfast laced boot and created with a ‘Form Follows Performance’ design philosophy, the boot is presented with a striking Bugatti Blue flash in the semi-transparent mono-mesh material on the mid-foot cage. Inspired by the colour of early Bugatti Grand Prix cars, it’s an instantaneous identifier for any devotee of the brand, transcending a century of motorsport success and incomparable performance.
Adorned on the side of the boot are two phrases that have shaped the values of both companies “Impossible is Nothing” for adidas’ relentless pursuit of performance and “Create the Incomparable” to represent the Bugatti commitment to produce hyper sports cars that consistently set the benchmark. The timeless insignia of Ettore Bugatti repeats across the rear three-quarter of the boot in a subtle nod to the ingenious founder, whose vision continues to inspire the world’s greatest hyper sports cars even today.
The X Crazyfast Bugatti collection boots come delivered in a unique box featuring an exterior design inspired by weaves of carbon fiber – the lightweight, extremely strong material that Bugatti hyper sports cars are mostly constructed from.
To ensure that adidas and Bugatti enthusiasts globally have equal opportunity to acquire one of the 99 pairs of the collection, the boots will be auctioned through the adidas Collect Web 3 platform. The auction will run from 8th-11th November and afterwards all winners receive an exclusive digital shoebox which can be redeemed, from November 13th onwards, via adidas Collect for the complementary physical pair and digital twin. Although conducted using cryptocurrency, users have a direct on-ramp from traditional currency in the auction using MoonPay.
Wiebke Stâhl, Managing Director at Bugatti international, said: “Bugatti is a brand renowned for its innovations and engineering ingenuity. Always inspired by the vision of it creates incomparable automotive masterpieces. We share this relentless drive for perfection with adidas, who apply the same rigorous approach to their boots, with ever lighter and more effective designs. And in this collaboration, we celebrate this shared pioneering spirit in an authentic way, right down to the innovative method of releasing it to enthusiasts of both our brands.”
Nick Craggs, General Manager and Senior Vice President, adidas Football, said: “X Crazyfast is meticulously crafted for speed and performance for a game that demands players move and react faster than ever. By uniting these two iconic brands, we’ve once again pushed the boundaries of boot design to create something truly unique that both looks incredible and helps players at all levels to be their best.”
Further details can be found at adidas.com/football with access to the auction available through collect.adidas.com/Bugatti.
