There’s a different kind of electricity around the Emirates these days, and it isn’t just Arsenal’s title charge. After giving them their debut against Chelsea at the weekend, Bukayo Saka and New Balance have officially lifted the lid on a new signature Furon v8 ‘7egacy’ edition.
A project born from Bukayo Saka’s own imagination and executed in lockstep with New Balance designers, the ‘7egacy’ Furon v8 marks the first time the brand has handed full creative direction to one of its athletes — and Starboy has absolutely run with it. Saka’s game is a mix of precision, confidence, and cold-blooded decision-making, but there’s always been an understated artistry behind the way he moves. This is New Balance giving that artistry a stage.
From palette to pattern, texture to storytelling, Saka co-designed the boot in tandem with the NB design team. Every detail carries a piece of him. A lion sits as a symbol of leadership. A bible and dove nod to the faith that underpins his calm, grounded presence. A key motif represents staying locked in on his goals — a quiet reminder of what drives every touch, every sprint, every finish.
All of it comes together around one unmistakable marker: his No.7, sitting bold and proud on the heel. A number that’s become a signal for danger in the Premier League now becomes the final signature on his first personal silhouette.
The Furon v8 ‘7egacy’ represents a player at the top of the game stepping into full creative authorship. A brand trusting its star not just to wear the product, but to shape it. And a boot that connects elite performance with deeply personal storytelling.
New Balance wanted to celebrate Bukayo Saka as both a footballer and a fashion icon in sport. What they’ve ended up with is a piece of design that feels bigger than either: a personal history, future ambition, and cultural imprint, all laced up in a silhouette made for the sharpest winger in the game.
But Saka’s story has never been just about him. It’s about where he’s from, what shaped him, and who’s coming next. So the launch of the ‘7egacy’ Furon sits within a wider community initiative: “Through Their Eyes.”
It’s a grassroots-focused campaign that spotlights young footballers across London — the pitches, cages, and Sunday league corners that raised players like Saka in the first place. Their work will be showcased and celebrated, while workshops and creative panels will give them the space to express themselves through football, just as Saka has done with this boot.
Shop the New Balance Furon v8 '7egacy' boot from 2 December at prodirectsport.com/soccer
