With the start of Euro 2020 on the horizon, adidas has unveiled the ‘Uniforia’ – the Official Match Ball for the tournament. Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the togetherness that next year’s tournament will inspire across the continent.
In fusing art and football in the design of the ‘Uniforia’, adidas have created a match ball with a message of coming together at its heart. The ball takes inspiration from the revamped format of the tournament itself, which, in celebration of the 60th anniversary of the competition, is set to be played out across 12 different European countries for the first time ever, and it commemorates the notion of building bridges, blending borders and overcoming diversity of both fans and athletes.
“When designing an Official Match Ball, we always look to reflect culture; what is the spirit of the street that we can proudly showcase in the stadium," explained Anika Marie Kennaugh, Product Designer at adidas. "What we saw in our cities – all our key cities – is the need to come together and unite for change. As one of the major sporting events in the world, Euro 2020 is a great opportunity to proudly showcase the power of unity and to celebrate sport as a connector of people, ideas and creativity.”
The Uniforia’s design features bold, black brush-stroke style lines running across the ball, symbolising the blurring of boundaries and crossing of borders that the 2020 tournament entails. Games are set to take place in 12 host cities – London, Glasgow, Dublin, Bilbao, Amsterdam, Copenhagen, St. Petersburg, Munich, Budapest, Rome, Bucharest and Baku – and the GPS coordinates of each stadium feature within intricate designs on Uniforia.
From a technology perspective, the Uniforia is effectively the same as recent FIFA World Cup models, offering the same high-performance structure and panel construction, but with a unique ‘Hi-White’ material – allowing for better visibility on the pitch for players. And that's that 'til the summer.
Pick up the adidas 'Uniforia' EURO 2020 football at prodirectsoccer.com
