In a first of its kind adidas have partnered up with EA and Google to create the GMR chip which slots into the insole and measures a player’s passes, shot power, distance and speed on-pitch, to unlock exclusive in-game rewards on FIFA, to improve their Team OVR and compete in leaderboards.
What this does is essentially merge physical football and digital gaming giving players the power to play real football while improving their FIFA Mobile Ultimate Team overall rating (OVR) using the Jacquard by Google Tag. Clever, init? The adidas GMR insole can be placed within any type of footwear. Once in place, the innovation will empower players to complete challenges on the street or pitch to unlock in-game rewards, improve their Team OVR and compete in leaderboards.
Powered by the Jacquard Tag’s advanced machine-learning algorithms, adidas GMR recognises the actual physical movements footballers make on-pitch - measuring kicks, shot power, distance and speed. By completing different challenges and hitting longer-term milestones, users will earn rewards and improve their Ultimate Team, powering their players in-game with real-world achievements.
One of the first challenges is Master Finisher, which sees players tasked with taking 40 powerful shots in the penalty box within a week to earn coins and skill boosts in their FIFA Mobile game. A player’s hardest shot will even be ranked on different leaderboards, giving them the chance to earn bragging rights over their mates.
What you get in the box is the chip and then a pair of insoles in your size to slot the chip into. Once you've connected the chip to your App, you're good to go, so get off your arse and play some real football, then get back on it and reap the rewards on your Ultimate Team. Nice little balance that.
adidas GMR will be available to purchase online at adidas.com/gmr while FIFA Mobile is available to download in the App Store and Google Play Store and enables players to connect directly to adidas GMR. adidas GMR will have an RRP of £29.95.
