Coming off the back of a record-breaking Euro tournament in which football finally came home, Nike have moved to show further support for the women’s game with the announcement of a new multi-year partnership with the FA, which commences with the unveiling of the WSL 22/23 Official Match Ball.
Nike has always shown a high level of support for the women’s game, and now, looking to deepen its commitment to women’s sport and furthering its long history in women’s football, it’s set to move on to new heights with the commencement of a new deal with the FA that will see the American brand become Official Ball Supplier of the Barclays Women’s Super League (BWSL), Barclays Women’s Championship (BWC) and The FA Women’s Continental Tyres League Cup.
As a not-for-profit organisation, The FA's partnership with Nike is invaluable in allowing continued investment across all levels. From growing the game at grassroots level to ensuring they provide the dedicated support and innovation to those athletes and teams at the elite level. Nike's long-term commitment enables The FA to effectively support the growth of women’s football.
Innovation will always be Nike’s greatest competitive advantage and this will be seen through the partnership as Nike Flight ball technology will be introduced to the WSL, Women’s Championship and Continental Tyres League Cup for the first time when the new season kicks off in the Championship on 20 August and the WSL on 10 September.
The breakthrough Aerowsculpt technology uses features on the surface of the ball to help air move around it more easily. That means less wobble in the air and a more stable, predictable flight path. 3-D printed ink overlay fine tunes ball flight to help you hit your target shot after shot, pass after pass and ACC (All Conditions Control) technology adds a grippy texture in both wet and dry conditions.
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