Creative Soccer Culture

PUMA Unveils ‘ITRI’: The Official Match Ball For AFCON Morocco 2025

With the countdown to Africa’s biggest footballing spectacle well underway, PUMA has lifted the lid on the official match ball for the TotalEnergies CAF Africa Cup of Nations Morocco 2025. Named ITRI, the ball is a fusion of heritage and innovation, drawing deep from Moroccan artistry while delivering elite-level performance for the continent’s most prestigious tournament.

The name itself is steeped in meaning. ITRI pays homage to the star emblazoned on Morocco’s flag and echoes the celestial patterns that define traditional zellij craftsmanship. This centuries-old art form, celebrated for its intricate geometric mosaics, becomes the creative heartbeat of the design, symbolising unity and passion across Africa’s footballing landscape.

Visually, ITRI is a statement piece. Its surface is alive with Moroccan zellij-inspired geometry: central star formations radiate ambition and light, petal outlines evoke celebration and growth, while circular symmetry speaks to the unity of 24 nations converging on one stage. Flowing through it all are ‘Flow of Movement’ patterns, capturing the rhythm and dynamism that make African football so distinctive. The palette of red and green amplifies the narrative, channelling pride, hope, and Morocco’s national identity.

Created for the rhythm of African football, the AFCON 2025 ball brings together art, motion, and a design shaped by African spirit and Moroccan craftsmanship,” says Mohamed Ghonemi, Creative Development Manager at CAF. “It’s been a privilege to collaborate with PUMA on something that unites every nation at the tournament through a shared sense of connection.

Behind the artistry lies cutting-edge performance. Built on PUMA’s advanced Orbita 6 technology, ITRI is engineered for precision, consistency, and durability at the highest level. The design process was as meticulous as the patterns it celebrates, beginning the moment Morocco was confirmed as host. Cultural research, creative exploration, and rigorous testing ensured the ball honours tradition while meeting the demands of modern play.

Peter Dangl, Director EEMEA Distribution at PUMA, adds: “We’re proud to unveil the ITRI ball — the official match ball of AFCON 2025 and a true symbol of African football’s spirit. Combining Moroccan artistry with advanced performance technology, ITRI celebrates both the host nation’s heritage and the unity of the continent.

The reveal was marked by a launch video that sets the tone for what’s to come when ITRI makes its debut in the opening match on 21 December 2025. From the streets to the stadiums, this is more than a ball — it’s a cultural emblem, a design narrative, and a performance tool ready for Africa’s grandest stage.

PUMA’s official ITRI match ball is available to purchase in regionally relevant markets.

Author
Daniel Jones

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