'brazucam' is a customized brazuca Official Match Ball that captures 360° views of the action.
adidas is kicking off a weekly series of online documentary-style films as the 2014 World Cup creeps closer. The story will be played out from the perspective of the official World Cup match ball - the Brazuca.
The films entitled ‘brazuca around the world’ were shot via ‘brazucam’, unique technology that allows the ball to experience the world from a whole new angle. ‘brazucam’ is a customized brazuca Official Match Ball featuring six HD cameras that capture 360° views of the action.
The films will follow the journey of brazuca, as it makes its way through countries including Spain, Germany, England, Russia, Japan, the USA and Mexico, getting closer to Brazil and all the while capturing the athletes from a ball’s-eye-view. For the next 7 weeks, one film per week will be released via the adidas Football YouTube channel and on twitter via @brazuca.
The forthcoming video series will feature stars such as Xavi, Dani Alves, Cristian Tello, Schweinsteiger, Neuer, Lahm and David Villa, as the films introduce the ‘all or nothing’ journey around the world and showcase brazucam’s technology. Next week, the global tour will officially begin with a behind-the-scenes training session with the Spain squad.
