Go behind the scenes at adidas HQ as they prepare for Brazil 2014.
It's only matter of months until the 2014 FIFA World Cup in Brazil officially begins with the first kick-off on June 12, but for adidas it's been a long time coming. adidas employees around the world have been working to make the World Cup in Brazil happen and for it to be the best ever.
With this in mind, adidas have created a series of informative videos clips featuring select members of the adidas World Cup team from Design, Sports Marketing, the adidas Innovation Team, Athlete Service and the Football Business Unit, who all share insights about their jobs, adidas´ philosophy and their own personal “goosebump” moments.
The first two videos are led by Antonio Zea and Joachen Raff, Innovation director and Product Manager for adidas Football. Antonio takes us behind the scenes of the adidas innovation center, where the latest technologies for the 2014 Football World Cup were created, and Joachen gives us an insight to the typical daily job tasks of a football product manager and the challenges the team overcame in developing the Brazuca.
What do you think of the videos? Excited for the World Cup yet? Let us know. Join the conversation online, on Twitter and on Facebook.
