An inside look behind adidas' doors at Herzogenaurach, Germany.
adidas continue their "We Are Football" video series with Lavy Ohayon and the football design team detailing where the inspiration for their World Cup jerseys come from. Each international shirt has its own story and where the inspiration comes from is often more unconventional than you'd think.
Lavy Ohayon, football designer at adidas, gives us insights into the product design process of a World Cup jersey, introducing us to the adidas football design team and explaining the inspiration behind the Spanish national team jersey. How do you capture a nation's identity in one design? Watch the video to find out.
Stay tuned for more insights into adidas' World Cup campaign. Got anything to add to the video? Let us know. Join the conversation online, on Twitter and on Facebook.
