Creative Soccer Culture

Interviews

52 Articles


Performance Interviews

adidas Creative Director Sam Handy Talks The Pogba ACE 16+ Purecontrol

Running Creative Director Sam Handy has become the latest specialist to step in front of the camera for adidas’s online ‘Creator U Class’, sharing some insights into the processes behind creating some of the most iconic designs of the last decade, including the Limited Edition Paul Pogba ACE 16+ Purecontrol.

Performance Interviews

Patrick x Le Ballon Showcase The 'Reborn Project' Jerseys

French sports brand Patrick and Paris-based football community Le Ballon have linked up for a football meets fashion event in Tokyo in November, and ahead of the tournament they've been showcasing the kits that will be worn in action as part of the "Reborn Project" which sees each competing team design their bespoke jerseys.

Performance Interviews

Sam Handy Shows Off adidas Predator 18 Prototypes

Former Creative Director of adidas Football, Sam Handy, has been rummaging around in the adidas archives to reveal two early prototypes that were being worked on in the run up to the launch of the Predator 18+ back in 2017 – the boot that marked the return of the Predator series.

Performance Interviews

Behind the Design: Neymar Jr. Mercurial ‘Speed Freak’

Nike have released a short video celebrating the design process and inspiration behind the new Neymar signature Mercurial Vapor XIII "Speed Freak" edition. Alex Pickett, Product Lead for Nike Global Football, goes behind the design to explain what features make up the latest exclusive aesthetic for the Brazilian striker. 

Performance Interviews

Nike Release "PhantomVNM: Behind The Design" Video

Last month Nike gave the world the PhantomVNM: a boot engineered for power and precision in front of goal. Now Nike have released a video with Jeongwoo Lee, Senior Design Director for Global Football Footwear, and in it he lifts the lid on some of the insights and processes behind the creation of the PhantomVNM.

Performance Interviews

Patterns of Play Collaborate With Equipo FC to Produce 'Bags for Life' Project

The creative game has taken on many forms. In collaborating with Equipo FC, Patterns of Play have produced a series of bags that have been upcycled from archived shirts. In doing so, they two brands have been able to bring fashion and textile design into the mix and ultimately change the purpose of one wearable item into another. Introducing the 'Bags for Life' project.

Performance Interviews

NikeConnect Design Q&A With Michael Hailey

The new Chelsea Third Shirt features a built-in NikeConnect label which links up to your smart phone. Sounds clever. But what does is actually do? We caught up with Michael Hailey, Senior Director of Product Management at Nike+ to find out.

Performance Interviews

Nike Designer Phil Woodman Talks Us Through The PhantomVSN

As the PhantomVSN football boot joins the Swoosh stable, Nike Footwear Product Designer Phil Woodman can now claim to have worked on every Nike silo on the market. We sat down with Woodman to get the lowdown on the newest member of the Swoosh family – from athlete insights to the initial design and development.

Performance Interviews

Juventus 18/19 Home Shirt Design Q&A

As Juventus look ahead to their opening game of the 2018/19 season this week we caught up with the woman responsible for designing the 18/19 home shirt at adidas, Francesca Venturini. A Juve fan, from the city of Turin, Francesca tells us about the design process, inspiration, and EA Sports Ultimate Team influence.

Performance Interviews

Nike Mercurial Superfly VaporMax Concept by LUMO723

The reveal of the Nike Air VaporMax for Air Max Day 2017 had the guys at LUMO723 contemplating what a Mercurial Superfly VaporMax could look like. Lo and behold, it didn't take them long to draw out a creative concept if Nike ever did decide to take the collaboration of Air and Vapor across the white lines.

Performance Interviews

Umbro Velocita 3 Design Q&A

As Umbro launch a fresh chapter in their long standing history of boots, the Velocita 3 moves into new territory, balancing performance innovation with a striking aesthetic. We sat down with the design team of the boot to understand the engineering that lies underneath that tailored 'A-Frame'.

Performance Interviews

adidas FANATIC 2016 New York: The Kits

Who wouldn't want the opportunity to go to town in creating their own kits? The adidas FANATIC tournament gives those with a flavour for a cultured kit the opportunity to do just that.

Performance Interviews

Hummel x Afghanistan Special Edition Packaging

Lifting the lid on a laser etched box of sheer class, Hummel have packaged and moreover, presented their Afghanistan shirts with humble sophistication. Naturally, we took a closer look with much intrigue.

Performance Interviews

Storelli x Fly Nowhere | 'Secret Weapon'

As Storelli continue to fight a strong battle in the world of protection, they have collaborated with Nowhere FC to offer a fresh line of sight that comes from a creative angle.

Performance Interviews

Umbro Medusae Pro Packaging by 'LOVE'

This week saw the release of the Umbro Medusae Pro. In doing so the brand continued their creative collaboration with agency LOVE and packaged the product with the same multi-layered magnitude of which the boots are laden.

Performance Interviews

adidas 'Laceless' Design Q&A

Getting the lowdown on the new adidas ACE16+ Purecontrol, we spoke to the newest members of the adidas Football design team, Sam Handy (left) & Dean Lokes (right), about setting new benchmarks in performance innovation and design.

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