Creative Soccer Culture

Performance

6,378 Articles


Performance Football Apparel

Paddy Power & Umbro Unveil Actual Huddersfield 19/20 Kits

Those banteriffic rascals at Paddy Power have lifted the lid on their PR stunt by unveiling the real Huddersfield Town 2019/20 home and away shirts in partnership with Umbro. Yeah, yeah, the old full length 'sash' sponsor was a fake. Shock. But what's left underneath the dirt of the PR machine is a smart couple of kits for the Terriers.

Performance Football Boots

Diadora Launch the Brasil 'Made In Italy' K-Leather Pro

If you’re looking for a mark of quality on a boot, then you need look no further than the ‘Made in Italy’ stamp that accompanies the return of one of the most iconic boots of all time: the Diadora Brasil 1984. It’s been missing for a few years, but it’s back with a bang, taking on a classic colourway that celebrates its namesake’s success at this summer’s Copa America.

Performance Football Apparel

Nike Launch Western Sydney Wanderers 19/20 Home Shirt

The 2019/20 A-League season will mark a new era for Western Sydney Wanderers. The club, which have now revealed their new Nike home shirt, will move into their brand new 30,000 seater 'Bankwest Stadium' that is built to bring fans as close to the action as physically possible without picking up a pitch-encroachment banning order.

Performance Football Apparel

Nike Launch Atlético Madrid 2019/20 Away Shirt

Nike have unveiled Atlético Madrid's new aways kit for the 2019/20 season and it's everything as smart as you'd want from an alternative strip. Black from head to toe, the design is lit by dazzling bright red detailing, the vivid shade representing Atlético’s brilliant resurgence in the past decade.

Performance Football Boots

adidas Launch The Glitch 19 "302 Redirect" Skin

Completing the "302 Redirect" pack with a drop of disruptive game adidas introduce the corresponding Glitch 19 skin to the collection. Arriving typically late and by its own rules, the Glitch 19 brings a twisted aesthetic to the current on-pitch Three Stripes designs.

Performance Football Boots

Nike Launch The PhantomVSN "New Lights" Edition

With a fresh coat of volt paint for the new season, Nike roll out another instalment in the "New Lights” pack, this time in the shape of the PhantomVSN. A striking look, and one that will be hard to miss on the feet of their professional players when the 2019/20 season gets underway.

Performance Football Apparel

A Look At Every 2019/20 Premier League Home Shirt

This week saw Aston Villa and Wolves become the final two Premier League clubs to reveal their 2019/20 home shirts. The full cast is now complete, and while a few clubs are still yet to unveil their new away designs we're taking a look at all 20 home shirts that'll be on show when the new campaign kicks off next month. 6 adidas, 4 Umbro, 3 Nike, 3 PUMA and one each for Errea, Kappa, New Balance and Under Armour. We'll mark them out of ten while we're here. Tin hat on.

Performance Football Boots

Nike Launch The PhantomVNM "New Lights" Edition

Primed and ready for the new season, Nike launch the PhantomVNM in its "New Lights" strip. It boasts an eye-catching design that’s hard to miss, with a luminous volt colourway that’s joined by some Mercurial-inspired rear foot graphics. Not one for those that want to hide on a football pitch.

Performance Football Boots

adidas Launch The 'Hardwired Pack'

This here is the adidas 'Hardwired Pack' and it's the first on-pitch collection by the Three Stripes for the upcoming 2019/20 season. The laceless quartet are each given vibrant coats of colour to kick-off the new campaign in statement style as adidas go bold from the very first whistle.

Performance Football Apparel

Nike Launch Spurs 2019/20 Home & Away Shirts

Tottenham Hotspur prepare for their first full season in their new stadium by unveiling their Nike 2019/20 home and away shirts for the upcoming campaign. Traditional with a tasteful twist is the theme for the jerseys as Nike serve up new designs for the 2019 Champions League finalists.

Performance Football Apparel

Huddersfield Town Unveil Umbro 2019/20 Home Shirt

Huddersfield Town have a new sponsor for the 2019/20 season. We’re leading with that just incase you miss it from the new Umbro home kit that’s been launched, which sees a subtle, sash style sponsor slot for the betting company, Paddy Power. Wind up? We’ll see…

Performance Football Boots

Closer Look at the Nike CR7 Mercurial Superfly "Shuai"

As the first CR7 signature design of the new Mercurial series drops we're taking a closer look at what the CR7 Mercurial Superfly "Shuai" is all about. A limited edition design launched to celebrate Ronaldo's special relationship with China, the "Shuai" edition takes the "Blue Hero" base of the launch colourway and throws a bespoke pattern along with CR7 details across it.

Performance Football Apparel

Nike Launch Chelsea 2019/20 Away Shirt

The new Chelsea away kit is as clean as the slate on which they kick off the new 2019/20 season. A summer of change will see Frank Lampard and his youthful focus write the next chapter for the club, but the new away shirt takes a quick look back to the past before representing a new generation.

Performance Football Apparel

adidas Launch Arsenal 2019/20 Away Shirt

This is the one Arsenal fans have been waiting for. This is the one shirt that every Arsenal fans immediately thought of when adidas announced they were back in town in North London. Yep, for the 2019/20 season Arsenal will be wearing an away shirt inspired by the iconic 'bruised banana' design from the early 1990s.

Performance Football Apparel

adidas Launch Bayern Munich 2019/20 Away Shirt

Ready for another season of success in the Bundesliga and beyond, adidas accompany the classic red of Bayern Munich’s home kit with a stylish white and grey colour scale design on the German champion’s away shirt for the 2019/20 season.

Performance Football Apparel

PUMA Launch Man City 2019/20 Third Shirt

PUMA complete their debut Manchester City replica line-up by launching the club's 2019/20 third shirt. You would have forgiven the brand for making a subtle and safe start to life in the blue half of Manchester, but the third shirt is anything but subtle. It's arguably the boldest design on the Premier League scene and you still can't work out if you love it or hate it, and that's why it's superb.

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.