Creative Soccer Culture

Performance

6,379 Articles


Performance Football Apparel

adidas Launch Bayern Munich 2018/19 Away Shirt

If you're Bundesliga fan then this is the shirt that turns up to your home ground next season and takes three points home with it. Probably lifting the title in it some time around early March. Yep, Bayern are back.

Performance Football Boots

adidas Launch The "Shadow Mode" Pack

Pushing their complete collection of leading silos out of the scorching summer heat and into the shade adidas launch the Shadow Pack. The Predator 18+, X 18+, Nemeziz 18+, and COPA 18.1 all creep under the cover of darkness for a modest but timeless aesthetic.

Performance Football Apparel

Umbro Launch Blackburn Rovers 18/19 Home Kit

Tweaking colours for 18/19, Umbro have launched the new Blackburn Rovers home kit by referring to traditional 'Cambridge' blue colours. Heading for a return to the Championship this season, it's with a look back their looking forward.

Performance Football Apparel

Nike Launch 2018/19 Kaizer Chiefs Home & Away Kits

Celebrating the culture that surrounds one of South Africa's biggest club sides, Nike have launched the 2018/19 Kaizer Chiefs home and away kits. An eclectic feel with contemporary tones, it's a release that hits an on point, on and off pitch football party.

Performance Football Boots

Closer Look at the Nike PhantomVSN "Black Op"

Nike turned a new chapter in their book of football boot innovation this week as the PhantomVSN replaced the Magista series. A boot with "Ghost Laces" focused on attacking with control, it's a futuristic silhouette set to be worn by the likes of Kevin De Bruyne and Philippe Coutinho.

Performance Football Apparel

adidas & Parley Launch Juventus 2018/19 Third Shirt

Juventus ride the Parley wave into the 2018/19 season as they launch their new third kit. Through the adidas partnership with Parley for the Oceans, Juve receive a third strip that's created from Ocean Plastic.

Performance Football Boots

Laced Up | adidas X 18+ Review

Maybe we need to pick a new name for this feature? As another laceless boot drops onto the market in a summer of speed we're slipping on the adidas X 18+ to see what the latest lightweight innovation to carry the Three Stripes is all about. 

Performance Football Apparel

adidas Launch The Manchester United 18/19 Home Shirt

All aboard. Manchester United reveal their 2018/19 adidas home shirt as a tribute to the club's founding roots. Marking 140 years since the club was born as Newton Heath (Lancashire and Yorkshire Railway) Cricket and Football Club, the 18/19 home jersey features a train track graphic.

Performance Football Boots

Nike Launch The PhantomVSN

Less than 48 hours after the World Cup Final and Nike have already landed their first punch of the 2018/19 season with the launch of a completely new football boot silo. Introducing the PhantomVSN – a series that replaces the Magista line.

Performance Football Apparel

Macron Launch Millwall 18/19 Home Kit

Millwall and Macron have launched the club's 2018/19 home kit by celebrating 25 years at The Den with a design inspired by the 1993/94 home shirt worn in that inaugural season at the place they now proudly call home.

Performance Football Apparel

PUMA Launch AC Milan 18/19 Away Shirt

PUMA launch their first AC Milan away kit of the new partnership as the iconic club crest is placed on a legendary white jersey – a colour that has served as a canvas of success in eight major European finals for the Italian giants.

Performance Football Apparel

PUMA Launch AC Milan 18/19 Home Shirt

PUMA kick off their partnership with Serie A giants AC Milan by launching the club's new home shirt for the upcoming 2018/19 campaign. Breathing new life into those iconic red and black stripes, it's a strong start for the red half of the San Siro.

Performance Football Apparel

PUMA Launch Marseille 18/19 Kits In Epic Video

PUMA Football kick off their new partnership with Marseille in dramatic fashion with an explosive launch video to showcase all three 18/19 jerseys. Riding on a furious wave of new season hype, it's all Mad Max on steroids, captained by a Diego Maradona war cry.

Performance Football Boots

New Balance Launch The '442' Football Boot

New Balance have added another flavour of traditional taste to their boot line-up with the introduction of the '442' silo. Black and white, leather and laced, a design as original and as trusted as the title it adopts.

Performance Football Apparel

SneakersBR & adidas Football Launch World Cup Jerseys

Brazilian lifestyle brand SneakersBR have linked up with adidas Football to celebrate Brazil's advancement to the 2018 World Cup Quarter-Finals. Dropping a duo of special edition football jerseys with matching shorts and jackets, all with collaborative co-branding.

Performance Football Apparel

Nike Launch Sevilla 18/19 Home, Away & Third Shirts

Sevilla kick off their new partnership with Nike by launching all three of their 2018/19 shirts in one triple assault drop. Switching from New Balance to the Swoosh, the Andalusians aren't messing around for the campaign. They're ready.

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.