Creative Soccer Culture

Performance

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Performance Football Boots

New Balance Drop The 'Own Now' Pack

Taking influence from the female game ahead of this summer’s World Cup, New Balance launch the ‘Own Now’ pack, which features a full roster of Furon v7, Tekela v4 in both laceless high cut and laced low cut, and the classic 442.

Performance Football Apparel

adidas Launch Bordeaux 23/24 Home Shirt

Enjoying a traditional feel, Adidas launch the Girodins de Bordeaux 23/24 home shirt, which features a wider chevron and centralised club crest and branding.

Performance Football Apparel

Fiorentina Reveal 23/24 Away Shirt From Kappa

With a design inspired by the uniqueness of Florentine florals and the iconic nature of its most idyllic outdoor spaces, ACF Fiorentina have unveiled their away shirt for the 23/24 season from Kappa.

Performance Football Apparel

Nike Launch Liverpool 23/24 Away Shirt

With a design that pays homage to the iconic 1995/96 away shirt, Nike unveil Liverpool’s 23/24 away design, which is presented in a glitched take of that OG.

Performance Football Apparel

The Football Shirts On Display At Glastonbury 2023

The dust has well and truly settled on the chaos that is Glastonbury for another year, and with the clean up hopefully all but done and the hangovers a distant memory, we take a look back at some of the best footy shirts on display at the 2023 festival.

Performance Football Apparel

Nike Launch Club America 23/24 Home & Away Shirts

Inspired by the history and future of the club and Mexico City, Nike launch the Club América 23/24 home and away shirts.

Performance Football Apparel

Hummel Drop Everton 23/24 Home Shirt

For the first time in a decade, an Everton home shirt will feature a collar, as Hummel unveil the Toffee’s new home shirt for 23/24. And it’s not just any old collar – it features a design that pays homage to Goodison’s famous Archibald Leitch pattern on its trim.

Performance Football Boots

PUMA Reveal The 'Breakthrough Pack'

Ready for this summer’s Women’s World Cup and beyond, PUMA launch the ‘Breakthrough Pack’, with unifying colour ways for the Future Ultimate, King Ultimate and an all-new Ultra Ultimate.

Performance Football Boots

Closer Look At The Nike Phantom Luna

Following the reveal of the female-led Nike Phantom Luna earlier this month, the boot is finally available for retail, and here we take a closer look at the revolutionary new boot, diving deep into the tech under the hood, with insight from Sr Product Director Global Football Footwear at Nike, Collin Eder.

Performance Football Apparel

Nike Launch Pumas UNAM 23/24 Home & Away Shirts

Unmistakeable in the world of football, Nike launch the Pumas UNAM 23/24 home and away shirts, with that iconic puma head crest once again dominating the designs of both.

Performance Football Apparel

adidas Launch Manchester United 23/24 Home Shirt

Inspired by the industrial heritage of Manchester, adidas have today launched the Manchester United 23/24 home shirt, which will be worn for the first time when the Red Devils play Leeds United in Norway on 12 July.

Performance Football Apparel

The Best 23/24 Prematch Shirts So far

Attention’s firmly on the 23/24 season, with teams releasing their new kits for the coming campaign. And more often than not, they’re accompanied by the club’s prematch attire. Here, we round up the best of the early drops so far.

Performance Football Apparel

PUMA Launch PSV 23/24 Third Shirt

While we’re still awaiting the home shirt, Eredivisie side PSV Eindhoven have unveiled their new third shirt from PUMA for the 23/24 season, and it sees a “Sailing Blue” base joined by “Fast Yellow” accents.

Performance Football Apparel

Aston Villa Reveal 23/24 Home Shirt From Castore

Suiting up for the new season, Aston Villa have unveiled their 23/24 home kit from Castore, which arrives with a new club crest and a somewhat controversial new sponsor.

Performance Football Equipment

PUMA launch 23/24 EFL Official Match Ball

Coinciding with the reveal of the English Football League’s fixtures for the 23/24 season, PUMA launch the Orbita 1 EFL match ball, and you can expect to see it hitting the back of the net from Friday, 4 August, as Sheffield Wednesday host Southampton.

Performance Football Equipment

adidas & Marvel Reveal 2023 MLS All-Star Match Ball & Collection

Ready for the 2023 MLS All-Star match, in which Major League Soccer’s best will take on Premier League runner’s up, Arsenal, Adidas have partnered with Marvel to produce the official match ball for the match, along with a supporting collection.

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