Heading back into the European club game after their recent 'Icon' collection with LAFC, New Era and Spurs have teamed up for a multi-year deal that will see the two release a series of collaborative collections over the coming seasons.
Modelled by Spurs players Dele Alli, Erik Lamela and Lucas Moura, the debut New Era x Tottenham Hotspur 2018/19 collection has dropped across New Era stores and official Spurs retail outlets including the Tottenham Experience at their new, soon to be opening London stadium. The collection will feature a number of dual-branded headwear silhouettes from the New York-based company, including the iconic 9FIFTY snapback, 9FORTY adjustable and knits.
Established in the US in 1920, New Era are best known for their iconic 59FIFTY cap and hold relationships with a host of major sports teams and leagues such as the NFL, MLB and NBA. Commenting on the release, Paul Gils, Vice President EMEA at New Era, explained, “Tottenham Hotspur is built upon the passion of its fans and we are absolutely thrilled to be launching our debut headwear collection to those supporters at such an exciting time for the Club.” The partnership continues New Era's reach into Premier League football, having already released a number of collections with Manchester United.
Shop the New Era x Tottenham Hotspur 2018/19 collection at New Era's online store.
