Sports and lifestyle brand New Era Cap Co. recently celebrated its 100th anniversary, and in honour of the occasion it will be launching special collections featuring new designs, product collaborations, and re-issues of classic caps.
New Era Cap Co. has a legacy steeped in sports heritage and pop culture, crowning the next generation of athletes in the 1990’s – many of those who have achieved greatness and changed history including Kobe Bryant. Partnerships and collaborations through the decades have included Yojhi Yamamoto, KITH, Supreme, Stussy, Chance The Rapper, Travis Scott, Spike Lee as well as football clubs such as Manchester United, Tottenham Hotspur and LAFC.
New Era will launch special collections featuring new designs, product collaborations and re-issues of classic caps and apparel throughout the year. The collections will also celebrate the future of New Era through global partnerships with legendary fashion brands Helmut Lang, Yohji Yamamoto, Levi’s and Havaianas; visual artist Daniel Arsham; contemporary furniture brand Modernica; watch brand Casio G-SHOCK; and the brand’s first-ever circular economy product with Pentatonic.
“As the fourth-generation owner, it’s a great honour to celebrate 100 years of New Era Cap and the legacy started by my grandfather, Ehrhardt Koch,” said Chris Koch, President and CEO or New Era Cap. “With humble beginnings in Buffalo, NY, where we still proudly call home to our global headquarters, the company has evolved from a small headwear company into a premier international lifestyle brand that includes apparel and accessories. We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”
