The collaboration between Manchester City and FaZe Clan, the most prominent and influential esports and entertainment organisation in the world, has now produced a second limited-edition product collection that includes game controllers and apparel.
After formally announcing a strategic partnership at the start of this season, City and FaZe Clan will extend their relationship into a second year with exciting plans already in place for the 2020/21 season. The latest capsule collection merges Manchester City and FaZe Clan’s branding and crests and includes a T-shirt, hoodie, shorts, and a collectable ‘half and half’ scarf. FaZe and City have also teamed up with FaZe’s partner, SCUF to create limited-edition FaZe x Manchester City themed game controllers that will be given away to fans.
FaZe and Manchester City began their partnership in September 2019 with a collaboration in content, shared training facilities for the brands’ FIFA players, local events, and clothing drops. FaZe Clan was established in 2010 by a handful of young video gamers posting trickshot montages on their YouTube channel and has grown into a multi-million-dollar company over the past decade.
“Manchester City’s partnership with FaZe Clan has strengthened our extensive esports offering and allowed us to further explore how fans are experiencing football beyond the pitch," said Nuria Tarre, chief marketing officer at City Football Group.
"Fans have embraced this partnership as it has allowed them to combine their passions for football and gaming in ways that have never been seen before in football.
“We have ambitious plans for the next year of our partnership and we can’t wait to reveal these to fans in the coming months.”
Lee Trink, FaZe Clan chief executive officer, added: “Going into year two of our relationship with Manchester City, we expect great things ahead as we bring new opportunities and experiences for our collective communities of passionate fans.”
Shop the FaZe Clan x Manchester City collection at fazeclan.com
