Taking further strides into the fashion world and supporting the next generation of young talents, adidas Originals has announced that it will be hosting a runway presentation during Paris Fashion Week.
Working in partnership with the British Fashion Council and BFC ambassador, David Beckham, emerging designers Nicholas Daley, Paolina Russo (both pictured below) and Priya Ahluwalia will show their designs at the “MakerLab Presents: Here to Create” presentation, hosted at Garage Amelot on 18 January during Paris Fashion Week Men’s. Also on the agenda for the event is a workshop with Mr Beckham himself.
All three designers are London-based. Daley, who is part of BFC’s NewGen sponsorship scheme, and Ahluwalia, who won the H&M Design Award in 2018, showed their collection during London men’s week earlier in January.