Concluding a three-year trilogy of underwater shoots that highlight the characteristics of a plastic-free ecosystem, MLS side Inter Miami once again head into the ocean to launch the club’s adidas One Planet jersey, this time alongside a Great hammerhead shark.
Some of the most visually striking imagery of the last two years has come from Inter Miami’s unique underwater shoots, used to compellingly launch the club’s latest prematch jerseys, whilst also telling the narrative of just how clear the ocean can be if they are free of plastics and other pollutants. And now that three-part campaign to promote responsible plastic use is completed with the launch of the club’s ‘One Planet’ prematch jersey, which the team will wear on Earth Day, 22 April, on the road against the Houston Dynamo at Shell Energy Stadium.
For the last three years, Inter Miami has partnered with Major League Soccer, adidas, internationally acclaimed underwater photographer Jason Washington, and Cayman Islands-born freediving model Coral Tomascik to highlight the League-wide One Planet (formerly Prime Blue) campaign with a mission to raise awareness on plastic pollution. In each photograph, the model poses underwater while wearing the Inter Miami One Planet jersey, made from recycled plastics.
The campaign was developed to garner attention through eye-catching imagery to promote the responsible use of plastics, both in reducing our plastic waste and recycling plastic when possible.
The campaign was developed to garner attention through eye-catching imagery to promote the responsible use of plastics, both in reducing our plastic waste and recycling plastic when possible.
“The One Planet initiative is special to our Club,” said Mike Ridley, Inter Miami CF SVP of Brand and Marketing. “This year we wanted to complete the trilogy with Jason and Coral alongside the ocean’s apex predator as a symbol of a healthy ecosystem, which is the ultimate goal of One Planet. We’re grateful for adidas and MLS for continuing to work with us towards that goal.”
In year one, the club dove 100 feet underwater in the Cayman Islands, highlighting the crystal-clear landscape to symbolise the cleaner, brighter future we can achieve when focusing on recycled materials and sustainability.
In the next instalment, Inter Miami visited the world-famous Stingray City to depict that when the oceans are kept clear of plastics, wildlife returns.
In this final chapter, Inter Miami included the ocean’s apex predator, the shark, in the iconic imagery. It is well-known within the environmental community that when sharks are present, it is a positive sign that the ocean ecosystem is in balance. They not only maintain the species below them in the food chain, but also indirectly maintain seagrass and coral reef habitats.
The Inter Miami CF One Planet jerseys are available on mlsstore.com
