Nike Announce Chelsea Partnership

It's stripes out and swooshes in at Stamford Bridge as Nike announce the largest commercial deal in the club's history. Chelsea and adidas had already announced plans to end their contract six years early and now Nike have agreed a deal to become the official kit supplier beginning from the 2017/18 season, right up until 2032.

Inside Small-Sided: MagistaX

Repping the full-throttle pace game but moving towards the creative playmaker, Nike have continued their 'Inside Small-Sided' series that hits up the hard courts with Nike FootballX reigning supreme with style all over.

First Never Follows Film Series | Bayern Munich

Another instalment in a series of short films that takes in some of the biggest names from the global game, adidas have launched a special FC Bayern Munich 'First Never Follows' film.

The 'Premier League Experience' by DixonBaxi

Power League Re-brand by Music

Simplifying the lines but keeping things consistently organised, Manchester based creative agency have worked with Powerleague to re-brand their 5-a-side set up. Considered all over, it's brings a touch of allegiance to your local.

Nike 'Spark Brilliance' campaign by Golden Wolf

We may well be on the eve of an all new 2016/17 season and the thought of EURO 2016 might be a long gone distant memory, but the opportunity to appreciate a strong creative offering is something that keeps on giving. Working with Nike in supporting the 'Spark Brilliance' campaign, Golden Wolf produced this timely animation.

adidas Launch Man United #FirstNeverFollows Film

Releasing a little later than than the rest of the series, adidas finally hit play on their first Manchester United special #FirstNeverFollows film. Stormzy on the mic, media frenzy overlooked, new third shirt on display – the video marks the end of the talk and the beginning of the football as United kick off their season this weekend.

Unlimited You: Nike Launch Second 2016 Olympics Film

Nike launch the second installment of their 2016 Rio Olympic Games film series under the title 'Unlimited Future', ahead of a huge month of sport.

adidas Launch Full 'Blah Blah Blah' Film

adidas hit play on their full #FirstNeverFollows film titled 'Blah Blah Blah' that shuts down the scrutiny of pre-season gossip and speculation.

Pogba Teases New 'First Never Follows' Film

adidas launches a teaser to announce the comeback of their 'First Never Follows' film series. Headlined by currently the most talked about player in world football, Paul Pogba, the full video will launch tomorrow and showcase new third kits of the six largest adidas clubs.

Nike Launch 'Unlimited Future' Film

Nike are counting down the days until the 2016 Olympic Games in Rio de Janeiro with a new short film that takes things back to the very first steps on the road to greatness. "Unlimited Future" was created by Wieden+Kennedy, directed by Damien Chazelle and stars American actor Bobby Cannavale.

adidas extend Germany partnership until 2022

Current World Champions Germany have extended their over 60-year association with adidas by agreeing a new deal to conitue to wear the Three Stripes until 2022. “We belong together” Herbert Hainer, CEO of the adidas Group quite simply puts it.

Paul Pogba Stars In adidas 'First Never Follows' Film

The year of the Pogba? 2016 could well be that if the Juventus midfielder can guide France to European glory in their own back yard. He's got everything that the new-look adidas Football represents, the attitude, the talent and the edgy personality and that on and off pitch style is celebrated in the latest 'First Never Follows' film.

CR7 Tops Forbes Rich List of Athletes

Cristiano Ronaldo has become the first ever footballer to be listed as the highest-paid athlete in the world by American business magazine Forbes.

Nike Launch 'The Switch' | A brand film feat. Cristiano Ronaldo

A leading cast from the very top of the game and starring Cristiano Ronaldo, Nike have released their latest short film, "The Switch", that touches down on the eve of EURO 2016.

B [READY]: Beats by Dre

A campaign that centres around key players that are set to take the stage in EURO 2016 from Friday, 'B[READY] feature Antoine Griezmann, Mario Goetze, Harry Kane and Cesc Fabregas as they are pumped with the energy of The Prodigy's "Firestarter" to get ready for this summer's tournament.