Cape Verde Has Reminded Us Why The World Cup Exists

Every World Cup has a moment when the tournament suddenly clicks into place. This year, Cape Verde against Spain felt like that moment.

Kenia Os and Willy Chavarria Was a Culturally Perfect Moment in Time

In amongst the spectacle of the 2026 World Cup opening ceremony, an unexpected figure took centre stage for a brief moment: Kenia Os, styled out by Will Chavarria. It represented a pinnacle moment, where culture took the spotlight while the world watched on.

Time for Legends: House of Merc Opens its Doors in Style

We teamed up with Pro:Direct and Nike to officially open the doors to House of Merc NYC with 'Time for Legends', bringing together lovers of the game to celebrate the iconic legacy of the Mercurial. And with an actual legend in Didier Drogba turning up, you just know this wasn't one to miss.

Why Palace’s Nike x England Capsule Is a Full-Circle Moment

For most brands, designing a collection alongside Nike for the England national team would be a career milestone. For Palace, though, it feels more like destiny finally catching up.

Club Atlético River Plate 25/26 Away Kit: Rewriting the Code

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Some identities are sacred. Others are stretched. River Plate’s 25/26 away kit sits right on that tension. A club defined globally by a single diagonal gesture choosing instead to explore something more structured, more direct. Red and black stripes replace the iconic sash. It’s a shift. But not a betrayal. It’s a reinterpretation.

Stone Island's Latest New Balance Drop Is Pure Perfection

There’s nobody really moving through football quite like New Balance right now.

In a Football World Full of Noise, Nike’s Obsession with Innovation Still Cuts Through

Sitting down with Phil McCartney, EVP Chief Innovation & Product Officer at Nike, we get an insight into the brand's ever-evolving relationship with innovation and how it continues to shape the beautiful game we know and love.

FCSB 25/26 Home Kit: Heritage with Voltage

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FCSB’s 2025/26 home kit feels almost plugged directly into the present.

Palace’s Nike England Collab Is Weird, Brilliant, and Exactly Right

Let’s not beat around the bush here, okay: Palace’s World Cup Nike collaboration absolutely slaps, doesn’t it?

AC Sparta Prague 25/26 Away Kit: Luxury in Restraint

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Some shirts rely on complexity, while others rely on confidence. Sparta Prague’s 25/26 away kit, however, is a masterclass in restraint.

Nike Is Already Winning the World Cup Collab War

Before a ball has even rolled across North America, Nike has already started to treat the 2026 World Cup like something far bigger than a tournament.

With Stone Island x NB, Football Collabs Have Peaked

Stone Island and New Balance have reached the point in their relationship where the collaboration no longer needs to announce itself.

Les Deux's International Club Collection Lands Between the Pitch and the Pub

Copenhagen lifestyle brand Les Deux has launched Les Deux International Club, a limited release of 15 football jerseys inspired by nations that have shaped the brand’s identity or the language of the game. But it’s important to note that this is not parody in any sense: this is homage born of a deep passion for the game.

The World Cup Where Everybody Is Somebody

There’s something about a football tournament that makes the whole world feel briefly understandable.

How Como 1907 Became Football’s Most Beautiful Idea

There are worse places to watch football than Lake Como. That much becomes clear before a ball has even been kicked.

Brøndby IF 25/26 Away Kit: Colour in Motion

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Some shirts don’t follow structure. They follow feeling. Brøndby IF’s 25/26 away kit is exactly that. A piece that leans into expression over rigidity, where colour becomes movement and identity is carried through energy rather than symmetry.