Let's be honest: Nike’s X2 capsule is one of the best World Cup collections there’s ever been. It’s ambitious, stylish and proof that football’s biggest tournament has the power to pull designers, labels and subcultures into its orbit.
But, guess what: Nike isn’t the only brand doing stellar work around the World Cup. Elsewhere, this summer’s collections have moved from Argentine skate culture to Mexican-American tailoring, African supporter style, upcycled fanwear and the very specific art of a World Cup tracksuit.
Some are tied directly to national teams; others are simply tapping into the sense of occasion that arrives every four years. These are our favourites from the tournament that aren’t wearing a Swoosh.
adidas Skateboarding x Thrasher x Argentina FA
This is what a crossover should look like. adidas Skateboarding, Thrasher and the AFA have built a nine-piece collection around the Argentine roots of Thrasher founder Fausto Vitello, with a 1994-inspired diamond shirt, the Glenburn skate shoe and artwork from Mark Gonzales. It could easily have felt like three logos sharing a sleeve, but it doesn’t. Instead, it joins the dots between Buenos Aires, the Bay Area, skateboarding and a country whose football identity is already larger than life.
PUMA x Ahluwalia
Priya Ahluwalia’s second PUMA project is less concerned with a specific federation than the feeling around African football: the colours, the crowds, the journeys to the game, the way supporter style is worn with real intent. Drawing from references across Morocco and Nigeria, it brings the V-S1, T7 tracksuit and graphic polos into a world that feels warm, considered and properly lived-in. The fact it is World Cup-adjacent rather than tied to one badge is kind of the point. It has more room to say something.
BAPE x KidSuper
The SUPERBAPE CUP might be the most gloriously excessive project of the tournament. BAPE and KidSuper have made 48 versions of the BAPE STA, one for every country at this summer’s World Cup, each worked in national colours and flag references. It is a big, slightly silly idea in the best way: football fandom filtered through patent leather, cartoonish KidSuper optimism and BAPE’s instinct for turning a familiar silhouette into a collector’s object. No one was asking for 48 World Cup trainers. That is exactly why it works.
Bandit
Okay, this one’s a little different, but it still slaps: this is the World Cup collection from US-based running label, Bandit. Inspired by the three 2026 FIFA World Cup host nations – US, Mexico, and Canada – the brand has released a summer-ready collection comprising a range of psychedelic football-infused running apparel and accessories. Sure, this isn’t your usual World Cup collection, but it’s certainly a great one.
adidas Originals x Willy Chavarria x Mexico
Willy Chavarria has always understood that clothes can carry history without looking like a costume. His Mexico collection for adidas Originals, Comienza Con El Sueño, brings together officially accredited federation pieces with blazers, rugby shirts, scarves and the Megaride Copa. But its real strength is in the perspective: Mexican-American identity, youth football, family, ambition and the idea that the World Cup dream starts long before a tunnel walk or national anthem. This is football fashion with an actual point of view.
Kappa x Tunisia
Sometimes the best World Cup collection is simply a national team kit done with enough care to hold its own against all the noise. Kappa’s Tunisia trio draws on the Eagle of Carthage, using feather-like shoulder graphics across white home, red away and black third shirts. The latter is the standout: dark, sharp and just dramatic enough without becoming costume. It is an old-school Kappa move, really — rooted in a recognisable football language, but unafraid of making the shirt feel like the main event.
Artificial Fever
Artificial Fever’s World Cup collection is a reminder that the most exciting football clothes rarely arrive factory-fresh. The Los Angeles label has reworked World Cup jerseys, zip-ups, jackets and other tournament relics into one-off pieces that feel personal, improvised and a little bit unruly. There is no pristine “heritage” treatment here. These are garments with another life already behind them, reshaped into something closer to fan-made folklore. In a summer full of polished campaigns, that roughness is the appeal.
Corteiz
Corteiz does not do subtle, so naturally its World Cup project goes big: 11 nations, jerseys, tracksuits, accessories and an 11-city RULESTHEWORLDCUP TOUR running through the tournament. The collection pulls from the recognisable visual grammar of football’s biggest summers — national colours, throwback tournament energy, the sort of matching set you would wear to the match and refuse to take off afterwards. It is loud, occasionally chaotic and entirely on brand. The World Cup is the rare stage big enough to meet Corteiz at its own volume.
LC23 x Umbro
LC23 and Umbro’s #19 collection is perhaps the most elegant entry here. Designed in Puglia, it takes the white, red and sky-blue Umbro shirts of Italia ’90 and turns them into double-layer Oxford pieces with tailored details, embroidery, appliqué crests and Umbro cufflinks. The number 19 replaces LC23’s usual 23 as a nod to Gazza, because this is football nostalgia for people who appreciate a reference delivered quietly. It does not try to recreate Italia ’90. It takes the atmosphere of it — the tailoring, the touchline, the strange romance of that summer – and gives it somewhere new to live.
PUMA x Salehe Bembury
Salehe Bembury’s PUMA project understands that the World Cup does not begin at kick-off. His TRVL WEAR collection for 11 federations, including Portugal, Morocco, Ghana, Senegal and Egypt, brings a proper designer’s hand to the airport, hotel lobby and tunnel walk, while his goalkeeper kits made it onto the pitch itself. The standout is the graphic language: organic, colourful and informed by each country’s landscape and identity rather than another generic tournament pattern. Football travel wear, perhaps, but made with enough personality to become part of the tournament.
