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1,713 Articles

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adidas Drops ‘LA PREPARACÍON AMERICANA’ Ad Ahead of World Cup 2026

With the countdown to the FIFA World Cup 2026 ticking louder, adidas has dropped a cinematic statement piece that’s as bold as the tournament itself. Titled ‘LA PREPARACÍON AMERICANA’, the short film takes us on a whistle-stop tour through the cultural mash-up that will define next summer’s showpiece.
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Nike & Palace Unveil New Creative Space At Manor Place

A new landmark has just dropped in the heart of South London. Nike x Palace is back to introduce ‘Manor Place’, and it feels much more like a movement than a building.

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Nike Reveal Aero-FIT Performance Apparel, Its Coolest Innovation Yet

As the game changes, so does the world around it. Today’s athletes are competing in a hotter, wetter environment — and Nike’s latest innovation is built to meet that new reality head-on. Introducing Aero-FIT, the brand’s pinnacle cooling technology designed to help athletes stay composed, dry and dominant, no matter the conditions.
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adidas Returns To South Africa: A Homecoming Of Pride, Power & Possibility

Fifteen years after the sound of vuvuzelas echoed through packed stadiums and the world turned its gaze to the Rainbow Nation, adidas is heading back to South Africa. The Three Stripes are set to once again adorn the kits of Bafana Bafana and Banyana Banyana, as adidas returns as the official technical partner to the South African Football Association (SAFA) from 2026.
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adidas Unveil Messi+10: Season 2 — A New Generation of Visionaries

adidas has officially lifted the lid on Messi+10: Season 2 — a fresh chapter in the brand’s ongoing celebration of football’s most transcendent talent.
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From Ashton Gate To The World: Bristol City Women Join The Mercury13 Movement

In what is a first deal of its kind in England, Mercury13 have acquired a majority stake in Bristol City Women, potentially signalling the beginning of an exciting new era for the club.
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Too Big To Miss: Nike Unveil Giant Haaland Phantom Boot In Manchester Ahead Of The Derby

Nike don’t do small gestures. Ahead of the Manchester derby, the Swoosh have rolled into the city with the biggest football boot ever made – a six-metre-long, record-breaking replica of Erling Haaland’s latest Phantom signature edition.
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Lamine Yamal Unveils His First adidas Signature Logo: A Mark Of Rocafonda Roots & Barcelona Brill…

adidas has today lifted the lid on the brand-new signature logo of Lamine Yamal, a bold emblem that brings the essence of the teenager’s identity, his roots, and the artistry of his playing style into a single mark.
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adidas Announce A Powerhouse Lineup For New Superstar Campaign

Adidas Originals have reignited a streetwear legend with the launch of the ‘Superstar: The Original Icon’, and have united some of the best in the business to back it. Football stars Jude Bellingham and Florian Wirtz face the campaign alongside Stormzy, Olivia Dean, Shygirl, and Barry Keoghan, continuing the sneakers on-going legacy.
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adidas & Pro:Direct Paint Shoreditch Pink With David Beckham Predator

Shoreditch turned pink as adidas and Pro:Direct linked up to celebrate the Predator’s latest evolution – a bold Miami-inspired David Beckham singature. For three days only, 133 Bethnal Green Road became an immersive all-pink pop-up, blending archive nostalgia with future-facing design, giving fans a chance to step inside the world of one of football’s most iconic boots.
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Shutdown In Paris: Nike, PSG, & Snipes Take Over For One Night With 'La Cage'

Paris loves a secret, and last week Nike, PSG and Snipes turned that love to the max, putting on the biggest hush-hush street football event of the year with ‘La Cage’. It was invite-only, phone-down kind of energy, with some serious ballers tearing up the cage and a kit launch like no other.
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Is Lamine Yamal Set To Take The Mantle From Messi At adidas Football?

There’s a shift happening. A generational baton being passed from one icon to the next. From Rosario to Rocafonda. From one D10S to a new prodigy. Lamine Yamal, Barcelona’s boy wonder, is on the cusp of a new era—not just for club and country, but for adidas Football.
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Nike Football Goes ‘Scary Good’ — A Creative Manifesto Daring The Game To Dream Again

Nike Football has just flicked the switch on a new chapter — one drenched in mischief, menace, and a heavy dose of late-night chaos. Welcome to SCARY GOOD — not just a campaign, but a cultural reset. A call to arms. A creative manifesto dressed in the skin of satire, horror, and everything in between. This is Nike Football at its most fearless, most disruptive, and arguably, its most fun in years.
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adidas Originals at Paris Fashion Week: Where Football Heritage Meets Future Fashion

In the ever-evolving relationship between football and fashion, no brand has moved the needle quite like adidas. At Paris Fashion Week SS26, Originals took over Paris in the best way possible – exploring football way past the 90-minute mark and delving deep into the world of global creative expression.

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New Balance Steps Into The Game, Signing SV2 As First-Ever Gaming Ambassador

New Balance has just dropped a major announcement: the signing of SV2 — aka Eman — as the brand’s first gaming ambassador. It’s a landmark move that sees New Balance level up, fusing the worlds of sport, style, and digital culture in one bold strike.
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adidas Drop Emotional New Film Celebrating Rivalry & Respect Ahead Of UEFA Women’s EURO 2025

adidas is no stranger to storytelling that shifts the game, and with the UEFA Women’s EURO 2025 on the horizon, the Three Stripes have laced up once again with a campaign that speaks louder than goals. The latest instalment of their global brand platform You Got This lands with a film that doesn’t just celebrate football—it redefines the energy that lives between rivals.

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