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adidas Team Up With Star Athletes For 'You Got This' Initiative

Star athletes including Aitana Bonmatí and Trinity Rodman have come together with adidas for ‘You Got This’. This arrives as the next chapter of adidas’ global brand campaign, highlighting the importance of becoming a positive influence for athletes.

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Como 1907 and Municipality of Como Announce First Stage of Studio Giuseppe Sinigaglia Redevelopme…

In collaboration with Municipality of Como and leading architectural firm Populous, Como 1907 has announced the initial plans for the redevelopment of Stadio Giuseppe Sinigaglia. The first concept images of the redevelopment have been released to show what we can expect to see in the beautiful Como.

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João Félix Officially Joins Mizuno As Brand Ambassador

Having been seen in the brand’s boots since the turn of the new year, João Félix has now been officially announced as a Mizuno Ambassador, marking a fresh start all round following his switch to AC Milan.

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Wrexham Reveal Design Of New Kop Stand At STōK Cae Ras Stadium

EFL League One side Wrexham AFC have unveiled ambitious plans for a new Kop Stand at the STōK Cae Ras, promising a dynamic and atmospheric home for the Club’s passionate supporters.

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No More Nike – Club América Set To Sign New Deal With adidas

Club América are reportedly set to return to their old kit provider, adidas, after 25 years in the trusting hands of Nike. In honour of their successful partnership, we want to take a look back at some of the club’s best Nike kits over the past two decades.

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Pro:Direct Soccer & Nike Partner On Bespoke Tiempo-Inspired Bomber Jackets

As part of the marketing around the Nike Tiempo Legend X ‘Luxe’, the Swoosh and Pro:Direct Soccer collaborated with London-based designer Antonia Bronze to create a Tiempo-inspired bomber jacket for two of the silo’s most stylish players in Jamal Musiala and Leah Williamson.

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PUMA Launches Studio48: A Creative Hub For Innovation & Collaboration

PUMA has unveiled Studio48, a state-of-the-art creative hub at its headquarters in Herzogenaurach, Germany, marking a bold step in the brand’s evolution.

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Arsenal & adidas Announce Fourth Year of 'No More Red'

Today, adidas and Arsenal have announced the fourth consecutive year of ‘No More Red’– a joint initiative to help keep young people safe from knife crime and youth violence. Both Arsenal’s Men’s and Women’s team will wear the all-white ‘No More Red’ kit on Sunday for their FA cup games.

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Norwegian Football Team Hire First AI Manager

Norwegian side Hamkam FC Seconds have become the first football team to give full managerial reign to an AI manager, even if its time in charge wasn’t very long. With real time data interpreting, AI took over entire responsibility of the squad deciding all tactical and personnel decisions.

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10 Things We’re Looking Forward To In 2025

A new year brings with it a host of reasons to get excited, and here we’ve picked out 10 things that we’re already looking forward to, from new kit partnerships to huge tournaments.

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SoccerBible & adidas Proudly Present 'Under The Tongue': The Untold Story Of Football's Most Icon…

Coinciding with its premier at Koko in Camden, London, adidas and SoccerBible have proudly revealed the full ‘Under The Tongue’ Predator documentary, which you can now watch above.

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Georgia Stanway Fronts BSTN’s Latest Nike Air Max SNDR Campaign

FC Bayern midfielder Georgia Stanway has teamed up with Munich’s premium streetwear retailer, BSTN, for an editorial that brings a new energy to the iconic Nike Air Max SNDR.

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What To Expect From Our ‘Under The Tongue’ adidas Predator Documentary

With the countdown officially on for the reveal of ‘Under The Tongue’, our documentary produced in co-operation with adidas, which officially launches on 11 December, we’re giving a sneak peek behind the curtains to give more of an idea of what’s in store.

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adidas & SoccerBible Reveal Trailer For Predator Documentary, 'Under The Tongue'

Rounding off the 30th anniversary of football’s most iconic boot in the only way that seems fitting, SoccerBible and adidas present the trailer for ‘Under The Tongue’, a feature-length documentary exploring the seismic impact the Predator franchise has had on the beautiful game, both on and off the pitch.

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What Is Baller League?

This week it was announced that the Baller League – a six-a-side tournament originating in Germany – would be coming to the United Kingdom and United States next year, with some big names attached. Here we round up the details.

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PUMA & Portugal Officially Announce Partnership

Confirming what pretty much everyone knew already, PUMA have officially announced that they have signed a long-term agreement with the Portuguese Football Federation (FPF), one of the world’s most popular national teams.

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