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1,678 Articles

News

Goodbye Old Trafford | Manchester United Reveal Plans For New Stadium

Manchester United have unveiled plans for a brand-new 100,000 seat stadium to replace Old Trafford as the Red Devils’ home. Sir Jim Ratcliffe looks to begin a new era with a two-billion-pound investment into the ‘Wembley of the North’.
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Why Liverpool x adidas Is Such An Iconic Partnership

It’s official – Liverpool and adidas will reunite at the culmination of this season, confirming what has been one of the worst kept secrets in football, something the brand have leant into for their announcement. Here, we take a look at why it’s such an iconic partnership.
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Chelsea Celebrates 120th Anniversary With Exhibition At Saatchi Gallery

On Monday, Chelsea Football Club will be 120 years old, and to mark this milestone in their history, a range of activities are to take place across the coming months to reflect on the incredible history of the Blues, including a free 120th anniversary exhibition, This Game is What We Make It, hosted at the London Saatchi Gallery.
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Anthony Gordon and Steve Bracknall Open The First Ever Pro:Direct x adidas Boot Exchange

This week, adidas and Pro:direct joined forces to hold their first-ever boot exchange. Located in Newcastle, the event was opened by star winger Anthony Gordon alongside Steve Bracknall, with football fans all over the city showing up in full force to get their hands on a pair of brand-new Predators.

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Apple Reveal Bespoke Sleeve Badges For 2025 MLS Season

As a perfect way to commemorate 30 years of the MLS, Apple have designed brand-new, bespoke sleeve badges for the 2025 season. Each team will have a unique print design across the Apple logo, as a nod to the visual identity of each club's culture.
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Son Heung-Min Teams Up With adidas To Surprise London Youth Football Organisation

As part of the ‘You Got This’ initiative that adidas unveiled last week, Son Heung-Min joined forces with the Kinetic Foundation to show up pitch-side at Harris Academy to highlight the importance of positivity around young athletes.
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adidas Team Up With Star Athletes For 'You Got This' Initiative

Star athletes including Aitana Bonmatí and Trinity Rodman have come together with adidas for ‘You Got This’. This arrives as the next chapter of adidas’ global brand campaign, highlighting the importance of becoming a positive influence for athletes.

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Como 1907 and Municipality of Como Announce First Stage of Studio Giuseppe Sinigaglia Redevelopme…

In collaboration with Municipality of Como and leading architectural firm Populous, Como 1907 has announced the initial plans for the redevelopment of Stadio Giuseppe Sinigaglia. The first concept images of the redevelopment have been released to show what we can expect to see in the beautiful Como.
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João Félix Officially Joins Mizuno As Brand Ambassador

Having been seen in the brand’s boots since the turn of the new year, João Félix has now been officially announced as a Mizuno Ambassador, marking a fresh start all round following his switch to AC Milan.
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Wrexham Reveal Design Of New Kop Stand At STōK Cae Ras Stadium

EFL League One side Wrexham AFC have unveiled ambitious plans for a new Kop Stand at the STōK Cae Ras, promising a dynamic and atmospheric home for the Club’s passionate supporters.

News

No More Nike – Club América Set To Sign New Deal With adidas

Club América are reportedly set to return to their old kit provider, adidas, after 25 years in the trusting hands of Nike. In honour of their successful partnership, we want to take a look back at some of the club’s best Nike kits over the past two decades.
News

Pro:Direct Soccer & Nike Partner On Bespoke Tiempo-Inspired Bomber Jackets

As part of the marketing around the Nike Tiempo Legend X ‘Luxe’, the Swoosh and Pro:Direct Soccer collaborated with London-based designer Antonia Bronze to create a Tiempo-inspired bomber jacket for two of the silo’s most stylish players in Jamal Musiala and Leah Williamson.

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PUMA Launches Studio48: A Creative Hub For Innovation & Collaboration

PUMA has unveiled Studio48, a state-of-the-art creative hub at its headquarters in Herzogenaurach, Germany, marking a bold step in the brand’s evolution.
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Arsenal & adidas Announce Fourth Year of 'No More Red'

Today, adidas and Arsenal have announced the fourth consecutive year of ‘No More Red’– a joint initiative to help keep young people safe from knife crime and youth violence. Both Arsenal’s Men’s and Women’s team will wear the all-white ‘No More Red’ kit on Sunday for their FA cup games.
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Norwegian Football Team Hire First AI Manager

Norwegian side Hamkam FC Seconds have become the first football team to give full managerial reign to an AI manager, even if its time in charge wasn’t very long. With real time data interpreting, AI took over entire responsibility of the squad deciding all tactical and personnel decisions.

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10 Things We’re Looking Forward To In 2025

A new year brings with it a host of reasons to get excited, and here we’ve picked out 10 things that we’re already looking forward to, from new kit partnerships to huge tournaments.

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