Paris Saint-Germain will end their 14 year long shirt sponsorship deal with Fly Emirates at the end of the current season in favour of a new deal with hospitality group, Accor, whose logo will feature on the jerseys of the Parisians from the beginning of the 2019/20 campaign.
This will be the first time since the 2006/07 season that Fly Emirates will not feature on PSG jerseys, and yeah, they might have their name across the front of 75% of all world football clubs, or at least it feels like that, but leaving PSG when the club are soaring is a departure that will no doubt hurt. The Fly Emirates logo has lent itself nicely to numerous shirt designs, thanks to its clean white finish and modern typeface, but that's all in the past from the summer as 'ALL' step in.
'ALL' are Accor Live Limitless, which is the loyalty program of Accor, one of the largest hotel companies in the world. The French company is a leading player in the hospitality sector and owns over 4800 facilities in 105 different countries, including the Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis brands. Time will tell how their logo will look on PSG shirts, but fans of the club will probably want to conitue the clinical and non-intrusive vibe that the Fly Emirates branding delivered.
Above: Jerome Rothen wearing the PSG 2006/07 away shirt in Fly Emirates' first season at the club.
Paris Saint-Germain will switch branding from Fly Emirates to ALL when the club returns to pre-season in July 2019. PSG are actually yet to announce anything official about the principal partner deal – this news was released by Accor – but a press conference on Feb 22 should reveal more. Expect it to rake in at least €50m per season for PSG...
