Creative Soccer Culture

Inside Casa Juventus: the Bianconeri’s Down Under Experience

Juventus has landed in the heart of Perth. And to celebrate its continued pre-season tour of Asia and now Australia, the Bianconeri has opened its doors to Casa Juventus: the club’s official hub and meeting point throughout the duration of its stay.

Open from 6 to 11 August, Perth’s iconic Ice Cream Factory will be transformed into an immersive Juventus experience, designed to welcome supporters, families and the local community with a dedicated programme.

The official opening will be marked on Thursday 6th at 2pm, by a ribbon-cutting ceremony with the Juventus Chairman, Gianluca Ferrero, in the presence of local institutions and invited guests.

Open daily from 10am, Casa Juventus will give fans the opportunity to experience the club up close through interactive installations, entertainment areas, the official Juventus Store, partner activations, and exclusive moments with Juventus players and Legends.

The venue will also feature the Fan Lounge, a space for affiliated supporters, including JOFC (Juventus Official Fan Club) members.

Across the week, fans will take part in daily meet-and-greet sessions with Juventus players, with the exception of match days on 8 and 11 August. There will also be the opportunity to enjoy a selection of Originals documentaries produced by Juventus Creator Lab, followed by a daily happy hour with DJ set.

Among the highlights of the programme, fans will also have the chance to meet Juventus Legends like Alessandro Del Piero and Fabrizio Ravanelli during dedicated Meet the Legend moments. 

Ravanelli will be at Casa Juventus on 6 August from 6:30pm to 8pm, while Del Piero will meet fans on 7 August from 10:30am to 12pm.

The Juventus ICON programme will continue on 8 August with Del Piero from 11am to 12:30pm and Ravanelli from 3pm to 4:30pm, followed by Giorgio Chiellini, Chief Club Affairs Officer of the Club, on 9 August from 11am to 12:30pm.

Casa Juventus will accompany the excitement around the Juventus Summer Tour, which includes Juventus vs Inter at Optus Stadium on 8 August and Juventus vs Palermo at HBF Stadium on 12 August.

With Casa Juventus, the club is creating a home away from home for the global community. For one week, Perth will bring the Bianconeri family together to meet, play, celebrate and share what it means to be Juventus.

Author
Tayler Willson

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