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Arsenal Stars Surprise Fans At adidas LDN MakerLab Event

Showing off the capabilities of their new LDN flagship store, adidas called in Arsenal stars Mesut Ozil, David Luiz, Lucas Torreira and Kieran Tierney to Oxford Street to surprise lucky fans at a recent MakerLab event.

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PSG Unveil Electric Bike Collaboration With Super73

The Paris Saint-Germain machine just keeps rolling, and now that’s quite literal with the reveal of the club’s latest collaboration, the PSG x Super73-Z Electric Bike. Yes, it’s completely road legal on public roads in the United States and Europe, and no, you don’t need a licence or insurance…

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Leroy Sané Stars In First Ever German Nike Just Do It Film

Leroy Sané has been given the nod to front Nike's first ever Just Do It campaign in Germany. The film, titled “Helden” is directed by John Hillcoat, and celebrates German athletes working hard on and off the pitch and track and in their communities to push society forward.

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PSG Announce Replay As Their Official Denim Partner

Paris Saint-Germain continue to rule the realm of partnerships when it comes to off-pitch link-ups, and the club have now announced Replay as their “Official Denim Partner” in a four-year deal that’s reportedly worth €1.5 million.

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adidas Host Special Launch Event For MUFC Barcelona ’99 Sneaker

Celebrating the release of a sneaker that in turn celebrates one of the most iconic moments in Manchester United’s illustrious history, adidas Originals hosted a launch party at Oi Polloi for the Barcelona ’99 sneaker.

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Why Juventus x Palace Collab Proves Streetwear In Football Is Here To Stay

When Juventus Football Club underwent an extensive rebrand process in 2017 they were ahead of the game while planning even further ahead. The redesigned club crest was the first step on a journey that paved the way for their Palace x adidas collab two years later. Having kicked off football’s streetwear trend and watching PSG jump on board, Juventus are finally taking their rightful place in leading it.

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10 Things You Might Have Missed This Week – 01/11/19

Football is proper weird. To prove it once again, here’s 10 things that you might have missed this week, including a new warm-up that you can perform from the comfort of the bench, the latest lifestyle-inspired match day wear, and Maradona's still a lunatic. Ready? Let’s go…

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England Mark 1,000th International With Legacy Numbers

To mark the nation’s 1,000th international and in celebration of the Three Lions legacy, England players will wear “legacy numbers” on their shirts in their match against Montenegro on 14 November. The move will see every player to have represented England in the past 147 years given their own number.

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The Hottest Drops of the Month: October 2019

Looking back at a busy month of releases we've picked out our selection of the hottest product drops from October. Strong boot launches from adidas, Nike and PUMA, new arrivals on the training night essentials scene, and the latest lifestyle releases to build up your winter wardrobe. Here's what we've got our eyes on...

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Should adidas Look to Sign Sadio Mané?

It's common knowledge now that New Balance will be replaced by Nike at Anfield next season. Liverpool FC won a court case to pave the way for a Swoosh link up, which in turn has seen New Balance lose their most valuable asset in football leading to speculation that the brand may step away from the sport altogether.

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PUMA Scrap La Liga Hi-Vis Ball

PUMA were left a bit red-faced at the weekend after their new Hi-Vis 'Pink Alert' ball for La Liga's winter months has been scrapped after one weekend after players, fans and television viewers complained about its poor visibility. Yeah, it's doing the complete opposite of what it's meant to do.

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Liverpool Win Court Battle Against New Balance

Liverpool have won their court battle against current kit suppliers, New Balance, meaning that the Reds will be wearing Nike kits as of the 2020/21 season as part of a multi-million-pound deal.

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10 Things You Might Have Missed This Week – 25/10/19

You know it's a good week when you get double Dean. Welcome to a bumper edition of 10 things you might have missed this week, for no real reason other than football has been particularly weird over the last seven days. Sit back and enjoy…

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Tottenham Hotspur To Feature In Amazon Prime's 'All Or Nothing' Series

Amazon Originals continue their ‘All or Nothing’ docu-series, and this time the focus shifts to North London, with the cameras given unprecedented access behind the scenes at Tottenham Hotspur for the 2019/20 season – the first full campaign inside the club's brand new stadium.

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adidas Open New LDN Flagship Store On Oxford Street

Making a huge mark in the heart of the UK and reimagining the retail experience, adidas has opened a new Oxford Street flagship store – a home for creativity, born from London, that combines digital innovation, unique shopper experiences and a focus on in-store experts.

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Inter Miami Unveil Freedom Park Stadium Project Plans

We’ve already had a peak at what Inter Miami’s Freedom Park stadium is set to look like after a teaser video was released earlier this year, but now we’re getting a much better look at the 26,000 seater venue alongside more details for the overall project.

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