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1,715 Articles

News

Beats by Dre Dodge Non-Official Brand Rules For 2018 World Cup

Beats by Dre are slipping past the barriers put in place to deter non-official brands at the 2018 World Cup in Russia by supplying players with customised "X Marks The Spot" Studio Wireless headphones.
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Zidane Opens The "ZZ10" Playground in Saint-Denis

On a year where French football celebrates its 20th anniversary of winning the FIFA World Cup, Les Bleus and adidas have paid tribute to a legendary player by creating the "ZZ10" playground in Saint-Denis, on the outskirts of Paris en route to the Stade de France.
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R9 & Arshavin Open the Nike BOX Msk in Moscow

Nike have opened the BOX Msk, a mixed sport, community and culture centre in the heart of Moscow, with appearances from Brazilian icon Ronaldo and local hero Andrey Arshavin.
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adidas Officially Announce Dybala Deal

After over a year of uncertainty surrounding his brand allegiance Paulo Dybala has finally and officially signed with adidas on the very cusp of the 2018 World Cup kick off in Russia.
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Russian Street Artist Creates Messi Mural in Moscow

As Russia prepare to welcome the world this week, last minute preparations are appearing right across each host city. None more so than in Moscow where local street artist Sergey Erofeev has whipped up a mural depicting Argentina's nifty little frontman Lionel Messi.
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EA Sports Launch FIFA 19 Trailer With Champions League

EA Sports have rolled out their trailer for FIFA 19, which for the first time will include an official standalone UEFA Champions League mode. From the group stage to the 2019 final at the Wanda Metropolitano Stadium in Madrid, the famous anthem arrives.
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Beats Presents 'The Defiant Mixtape Vol. 1'

Bringing a different perspective to the party, Beats by Dr. Dre have weighed on in with a bout of World Cup fever that hits hella high notes. The latest instalment of its “Made Defiant” has been directed by Guy Ritchie and is 100% dedicated to football.
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adidas Reveal 2018 World Cup Golden Boot, Ball & Glove Trophies

adidas and FIFA have revealed their 2018 World Cup tournament trophies for the Golden Boot, Golden Ball and Golden Glove, revealed this week at a special adidas pop-up store in Moscow.
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adidas Launch 'Create The Answer' Advert

Aligning the stars and urging the audience to create, adidas have launched their latest advert that drops just ahead of the FIFA World Cup. Introducing... 'Create the Answer'.
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Nike Brasil Launch #Brasileiragem World Cup Advert

A Nike World Cup advert is an integral part to the legacy of the tournament. Twenty years on from their iconic airport advert starring Ronaldo and Romario, Nike have released their 2018 World Cup Brazilian television advert fronted by the Brasil's new golden generation.
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SoccerBible Magazine Issue 11 Pop Up Launch With Aries

In collaboration with lifestyle brand Aries, we took to Covent Garden to host a pop up launch to support the SoccerBible Magazine Issue 11. An issue that crosses music with fashion with football, it's a creative look at the game and comes at football from a perspective of taste and intelligence.
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Naira Marley Releases Nigeria World Cup Song 'Issa Goal'

From the kit to the vibrant culture, Nigeria are looking and sounding good as we head towards Russia. Bringing the tunes, Nigerian born Naira Marley has released a World Cup inspired song for the Super Eagles entitled 'Issa Goal'.
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Drop Date Announced for Nike x Off-White 2018 World Cup Collection

A launch date has emerged for the highly anticipated 2018 World Cup collaboration between Off-White and Nike Football. Set to drop on the date of the opening game between Russia and Saudi Arabia in Moscow, it's all eyes on June 14.
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Nike Launch The White Shirt Project In London

Nike Town London opened its doors to the White Shirt Project this week to celebrate the diverse cultural relevance of the England shirt. Leading influencers from sport, music and the wider community were invited to leave their bespoke mark on the iconic Three Lions jersey.
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New Balance Officially Announce Sadio Mané Signing

After months of flirting with the brand in training Sadio Mané has finally and officially signed for New Balance just in time for the 2018 Champions League Final in Kiev on Saturday night.
News

Beckham & Zidane Talk Ahead Of Champions League Final

Real Madrid have moved to banish those Champions League Final nerves and inspire their supporters by releasing a video featuring two of the most iconic Galacticos in the club's prestigious history. Real Madrid manager Zinedine Zidane sits down with David Beckham to discuss the emotional power of the club.

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