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1,724 Articles

News

Nike Launch Epic “Choose Go” Film

Nike have launched their next blockbuster campaign as stars from across all sports come together for an epic film titled Choose Go.
News

Romelu Lukaku Joins Jay-Z's Roc Nation Sports Agency

Manchester United striker Romelu Lukaku becomes the first Premier League footballer to join Jay-Z's Roc Nation Sports Agency after signing with the company in New York this week.
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Kylian Mbappe Opens Nike Mercurial Showroom In Paris

The 2018 Mercurial launch party continues into a second month as the Swoosh hit up Paris to open a new Mercurial Showroom with the help of PSG striker and leading Mercurial man, Kylian Mbappe.
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Pro:Direct x Smokey Barbers Mercurial Exhibition at LDN19

Pro:Direct are hosting a special Mercurial exhibition at their LDN19 store on Carnaby Street this week as Smokey Barbers and Nike Football team up to put on a Superfly takeover of fresh cuts and sharp style.
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Pro:Direct Soccer Presents 'Grassrooted' Film on Hackney Marshes

Hackney Marshes has forever been the home of Sunday League Football. Nowhere has seen more characters, more mismatched kit, and more hangovers than the famous old playground of amateur football. But, is it as strong as it once was? Pro:Direct Soccer recently investigated.
News

Jason Derulo to Record The Official 2018 FIFA World Cup Song

FIFA have announced that Jason Derulo is the artist tasked with recording the official song for the 2018 World Cup in Russia. The track will be titled 'Colors' and is set to drop on March 6.
News

2 Chainz Counts Down To The MLS Season

Atlanta-based rapper and Atlanta United supporter 2 Chainz stars in the latest Major League Soccer promotion video as the league count down to the return of domestic action on March 3.
News

Wilfried Zaha Talks Haircuts & Style With His Barber Nikky Okyere

Wilfried Zaha let the BBC Africa cameras into his house to chat about the loyal relationship between a Premier League football and his barber. Ghanaian barber Nikky Okyere is to go-to man for Premier League players of African heritage, including Bakary Sako, Jordon Ibe, Danny Welbeck and Christian Benteke.
News

Yannick Bolasie Raps About His Everton Teammates

Everton step-over merchant Yannick Bolasie is back spitting bars on Instagram by filming himself freestyling about 17 of his Goodison Park teammates – even managing to find space to shout out Dominic Calvert-Lewin. Impressive.
News

Hector Bellerin and Lewis Hamilton Talk Training and Tattoos with PUMA

Arsenal full back Hector Bellerin and four-time F1 World Champion Lewis Hamilton were in the PUMA house this week to launch the SS18 collection and Ignite Flash evoKNIT shoe.
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Arsenal Set To Sign First Sleeve Sponsor Deal

Having signed an extended sponsorship deal with Emirates yesterday, Arsenal have revealed that the new contract allows the club to negotiate a separate sleeve sponsorship with different interested companies.
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Hector Bellerin's Full Oxford Union Talk

It's often easy to forget that Hector Bellerin just 22 years-old. The Arsenal full-back embraces the spotlight that the Premier League brings with an honest maturity, as demonstrated in his recent appearance at the Oxford Union.
News

Soho Warriors Release Le Petit Cup Film

London based club of creatives, Soho Warriors, have released a film of their recent tour to Paris which saw them take on Le Ballon FC in the first Le Petit Cup.
News

PUMA & AC Milan Announce Long Term Partnership

PUMA and AC Milan have officially announced a long-term partnership that will come into effect from July 1st 2018. The Italian giants will become part of the PUMA family next season and join the likes of Arsenal and Borussia Dortmund.
News

Milan Rapper Teases PUMA x AC Milan Partnership

Is the strongest indication yet that PUMA are set to become the new sponsor of AC Milan? Young Milan-based rapper Ernia has released a tease track on his YouTube channel firing shoutouts to both PUMA and the club in the lyrics.
News

Nike Launch 'Nothing Beats A Londoner' Campaign

Nike are celebrating the fiercely competitive youth scene in the capital with the launch of a new campaign and film titled "Nothing Beats A Londoner". Recognising the next wave of London talent, the film is shot on the streets of the capital with the help of some of the Londoners they look up to.

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