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Hector Bellerin and Lewis Hamilton Talk Training and Tattoos with PUMA

Arsenal full back Hector Bellerin and four-time F1 World Champion Lewis Hamilton were in the PUMA house this week to launch the SS18 collection and Ignite Flash evoKNIT shoe.

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Arsenal Set To Sign First Sleeve Sponsor Deal

Having signed an extended sponsorship deal with Emirates yesterday, Arsenal have revealed that the new contract allows the club to negotiate a separate sleeve sponsorship with different interested companies.

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Hector Bellerin's Full Oxford Union Talk

It's often easy to forget that Hector Bellerin just 22 years-old. The Arsenal full-back embraces the spotlight that the Premier League brings with an honest maturity, as demonstrated in his recent appearance at the Oxford Union.

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Soho Warriors Release Le Petit Cup Film

London based club of creatives, Soho Warriors, have released a film of their recent tour to Paris which saw them take on Le Ballon FC in the first Le Petit Cup.

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PUMA & AC Milan Announce Long Term Partnership

PUMA and AC Milan have officially announced a long-term partnership that will come into effect from July 1st 2018. The Italian giants will become part of the PUMA family next season and join the likes of Arsenal and Borussia Dortmund.

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Milan Rapper Teases PUMA x AC Milan Partnership

Is the strongest indication yet that PUMA are set to become the new sponsor of AC Milan? Young Milan-based rapper Ernia has released a tease track on his YouTube channel firing shoutouts to both PUMA and the club in the lyrics.

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Nike Launch 'Nothing Beats A Londoner' Campaign

Nike are celebrating the fiercely competitive youth scene in the capital with the launch of a new campaign and film titled "Nothing Beats A Londoner". Recognising the next wave of London talent, the film is shot on the streets of the capital with the help of some of the Londoners they look up to.

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Nike Launch the Mercurial 360 at 2018 Innovation Summit in London

Nike exploded onto the 2018 scene under a storm of Mercurial mayhem on Wednesday night as they took over London to flex their innovation muscles. Neymar, Ronaldo, a new Mercurial, new England kits, Virgil Abloh, and a whole host of attacking footballing talent. When Nike throw a big one, you don't miss it. The Swoosh don't do half measures...

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adidas Tango League Toronto Launches the Cold Blooded Pack

Toronto Tango League went off at the weekend as the adidas "Cold Blooded" pack was launched at pulsating pace. A Tango League takeover transformed an empty warehouse into a club of footballing culture as DJ sets played off the shoulder of a Predator party.

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Nike Ramp Up Mercurial Pace

It's officially Mercurial season. Nike kick off a fast and frantic week of next-generation game as the Mercurial movement gets underway with bags of Swoosh style.

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10 Things You Might Have Missed This Week – 02/02/18

It's Friday. The eve of football land. But, before you clock out we're looking back at the past seven days of alternative football. The sort of stuff that makes this circus of a sport gloriously weird. Here are 10 things you might have missed...

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Image Rights Prevent Davy Klaassen Moving to Napoli

The complicated circus of Transfer Deadline Day has left big Sam Allardyce scratching his head as the Everton Manager has confirmed that 'image rights' prevented Davy Klaassen from joining Napoli on loan for the remainder of the season.

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adidas Unveils Digitally Created AM4MN NFL Cleats

Another step closer to a digitally created football boot? It would certainly look that way as adidas unveil the revolutionary Made For Minnesota (AM4MN) American Football cleats – the first cleats digitally created at the brand's SPEEDFACTORY facility in Ansbach, Germany.

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LAFC Announce YouTube TV As Shirt Sponsor

LAFC continue to muscle into the MLS mix with a progressive approach to their inaugural season. The MLS new boys have yet to reveal their debut kits, but what we do now know is that the shirt sponsor will be YouTube TV, after the club announced a jersey sponsor that combines with a local broadcast deal as part of a wider partnership.

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Hector Bellerin Meets J Balvin at Brixton Academy

Is there another player in the game with a better social life than Hector Bellerin? The overlapping, underdressing Arsenal full back attended J Balvin's Brixton Academy gig in London on Sunday night and met up with the Colombian reggaeton superstar backstage.

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Balotelli, Arnautovic & MHD Launch The PUMA Future In London

PUMA shut down London town on Monday night for the launch of their new Future 18.1 Netfit boot. Frantic football tackled by strobe light scenery, guest list game, and a main stage line-up in front of an underground audience. Future becomes the present.

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