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Nike Launch the Mercurial 360 at 2018 Innovation Summit in London

Nike exploded onto the 2018 scene under a storm of Mercurial mayhem on Wednesday night as they took over London to flex their innovation muscles. Neymar, Ronaldo, a new Mercurial, new England kits, Virgil Abloh, and a whole host of attacking footballing talent. When Nike throw a big one, you don't miss it. The Swoosh don't do half measures...

adidas Tango League Toronto Launches the Cold Blooded Pack

Toronto Tango League went off at the weekend as the adidas "Cold Blooded" pack was launched at pulsating pace. A Tango League takeover transformed an empty warehouse into a club of footballing culture as DJ sets played off the shoulder of a Predator party.

Nike Ramp Up Mercurial Pace

It's officially Mercurial season. Nike kick off a fast and frantic week of next-generation game as the Mercurial movement gets underway with bags of Swoosh style.

10 Things You Might Have Missed This Week – 02/02/18

It's Friday. The eve of football land. But, before you clock out we're looking back at the past seven days of alternative football. The sort of stuff that makes this circus of a sport gloriously weird. Here are 10 things you might have missed...

Image Rights Prevent Davy Klaassen Moving to Napoli

The complicated circus of Transfer Deadline Day has left big Sam Allardyce scratching his head as the Everton Manager has confirmed that 'image rights' prevented Davy Klaassen from joining Napoli on loan for the remainder of the season.

adidas Unveils Digitally Created AM4MN NFL Cleats

Another step closer to a digitally created football boot? It would certainly look that way as adidas unveil the revolutionary Made For Minnesota (AM4MN) American Football cleats – the first cleats digitally created at the brand's SPEEDFACTORY facility in Ansbach, Germany.

LAFC Announce YouTube TV As Shirt Sponsor

LAFC continue to muscle into the MLS mix with a progressive approach to their inaugural season. The MLS new boys have yet to reveal their debut kits, but what we do now know is that the shirt sponsor will be YouTube TV, after the club announced a jersey sponsor that combines with a local broadcast deal as part of a wider partnership.

Hector Bellerin Meets J Balvin at Brixton Academy

Is there another player in the game with a better social life than Hector Bellerin? The overlapping, underdressing Arsenal full back attended J Balvin's Brixton Academy gig in London on Sunday night and met up with the Colombian reggaeton superstar backstage.

Balotelli, Arnautovic & MHD Launch The PUMA Future In London

PUMA shut down London town on Monday night for the launch of their new Future 18.1 Netfit boot. Frantic football tackled by strobe light scenery, guest list game, and a main stage line-up in front of an underground audience. Future becomes the present.

LAFC Host 3252 Rally at Banc of California Stadium

With an emphatic backdrop and some serious sound, LAFC headed to the surrounding areas of their Banc of California Stadium over the weekend to welcome in the '3252' supporters group and host a fan rally.

Messi Launches Signature "Cold Blooded" Nemeziz in Barcelona

Lionel Messi is a player that does things his own way. He's different. He's better. And that's why he gets his own signature football boot and exclusive adidas launch event when all other adidas players share the same designs. That's just how it works.

Nike Begin Next-Generation Mercurial Tease

Nike began their official tease phase of the next-generation Mercurial this weekend as pitch-side branding announcing the launch date was in place at the homes of their sponsored clubs. All eyes on February 7.

10 Things You Might Have Missed This Week – 26/01/18

Football should be a simple game. Ninety minutes of play, whoever scores the most goals wins, then we all go home. Luckily, it's far more eventful than that, so here's a bunch of random stuff that's been doing the rounds this week.

adidas Launch the Cold Blooded Pack With London Event

The new "Cold Blooded" collection was ushered through the adidas Oxford Street doors in London last night along with Chelsea duo Danny Drinkwater and Callum Hudson-Odoi. A "Cold Blooded" takeover was the theme of the evening as the Three Stripes showcased their updated designs in the capital.

Pogba, Messi & Suarez Star In adidas 'Watch Me Create' Film

Paul Pogba, Lionel Messi, and Luis Suarez all step out in Three Stripe force as adidas Football launch a new fast-paced film to mark the release of the "Cold Blooded" collection.

David Beckham Discusses His Ever-Changing Image With British GQ

On the back of launching his new House 99 grooming line, David Beckham sat down with British GQ to talk about his many hairstyles, ever-changing image, and influential tastes throughout his playing days.