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adidas FANATIC 2016 | London

The adidas FANATIC tournament touched down in London on Saturday. Fully loaded in style, it was a day that brilliantly blurred the lined between football and its creative underbelly. It's one that couldn't be missed.
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Liverpool's Hip-Hop Mixtape Ft. Miln-Dogg

Liverpool kick off their USA pre-season tour promotions by getting some of the squad to rap a number of US hip-hop classics, obviously. Because nothing sells tickets like James Milner rapping a Yorkshire rendition of ‘Regulate’ by Warren G and Nate Dogg.
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'We are England' by Four Lions

Celebrating their support ahead of EURO 2016, the merry men that make up the Four Lions have released 'We are England' as they look to give the squad that extra chunk of well wishes.
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Zlatan Talks A-Z Brand

On the back of modelling the debut signature collection for his new A-Z label, Zlatan Ibrahimovic sat down with the Guardian's Morwenna Ferrier to talk fashion, football and becoming a Swedish, scrap that, global icon.
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EA Sports Tease FIFA 17 Trailer

EA Sports have given fans an early glimpse of FIFA 17 by releasing a tease film ahead of the full and official trailer arriving on June 12.
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adidas Mercury Center | A second look

With the 'Mercury Centre' acting as a brick and mortar feeding ground for an inspired match-up, adidas have masterminded a space that is dedicated to weaving those creative stripes across many sub-genres. Throwing open its doors to us, we took another look inside this hangar of inspiration that invites consumers of the game to re-think the norm.
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England takeover Nike's flagship London store

As the England squad look to set sail and jet wings for French soil, a handful of the 23-man squad took one last chance to bid farewell to fans in the city as they hit up a transformed and neon laden NikeTown in London.
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adidas create the 'Mercury Center' in LA

adidas have touched down in LA to set up their 'Mercury Center'. An exhibition that goes under the hood and burns those creative embers, it is dedicated to the design elements that bring both on and off the pitch style together.
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Nike 'Palais of Speed' at Palais de Tokyo

With seven short days until the start of EURO 2016, Nike have set a pace of royal rule in bringing their 'Palais of Speed' to the Palais de Tokyo in the heart of Paris.
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NJR x Jordan x Nike | Launch Event

When word gets around town that Neymar is swooshing in on a helicopter and touching down in NYC, plus the big man, Michael Jordan is going to be in the house too, it's an event you're really not going to want to miss.
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Inside Nike 'Science of Speed' Milan

In riding the latest wave of Swoosh style and innovation, we set off for Milan as the Nike team put on a 'Science of Speed' exhibition to honour all-things Mercurial.
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Nike introduce Pro Genius to Football App

A game of fine margins, football is won or lost in the mind. In embracing every blade of grass on a quest to help the good become great, Nike have introduced 'Pro Genius' to the Nike Football App which focuses on developing the psychological side of the game.
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adidas Launch 'The Base' Moscow

In bringing the three striped lifestyle to a rooftop in Moscow, adidas have launched a fresh footprint of football inspired space in the Russian capital. 'The Base' Moscow, is another expansion that looks to lock down on and off the pitch culture. Styling out the game in the process, the view is panoramic and played out at pace.
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adidas Tango League London: The Final

It started out with 40 teams competing for one super sought after spot. The adidas Tango League, set under the iconic arches of London, reached its conclusion on Friday with the winning team moving on to Paris to face other champions from all over Europe.
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Sevilla FC v FC Shakhtar Donetsk from the stands

There's certainly something special in the water. Driven to the door and taking in the cultured scent of success, when you're steps from Sevilla FC's concrete theatre of beautiful football, the atmosphere simmers around the sides. The Ramón Sánchez Pizjuán Stadium provides the backdrop for a showcase of European club football, fine dined and flavoured, it's an immersive experience that tickles the taste buds.
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A football inspired weekend in Seville

Winding corridors and a welcoming riverbank, the setting of Seville turns football clichés upside down as its sky-scraping amphitheatres bring the game to beautifully rustic spaces.

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