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1,724 Articles

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adidas FANATIC London | 'Game Face' by SWFC

Telling a visual story, 'Game Face' by SWFC captures the stylised performance prep ahead of the London instalment of the adidas FANATIC tournament.
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'We are THE Arsenal' short film by PUMA

Celebrating the global community and support for Arsenal Football Club, PUMA have launched a campaign that travels the world taking in the stories of fans from all over.
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St. Pauli Under Armour Kit Launch

Launching the 2016/17 kits while bringing a stylised show to the surroundings, Under Armour kicked off their party with St. Pauli with an event that packed plenty of flavour.
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adidas presents 'The Base' Canada

Adding some additional floorspace to their three-striped game, adidas opened up the doors of "The Base Canada" to us over the weekend. Part of the furniture in the 'Little Portugal' suburb of Toronto, it was the ideal spot to soak up the EURO 2016 Final.
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adidas and NYCFC to Help Bring 50 New Football Pitches to New York

Investing in future generations with football the common cause, adidas and the NYC Mayor Bill de Blasio have announced plans that will see $3 million invested in creating 50 pitches that span the five boroughs with the aim of offering the sport to 10,000 kids.
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adidas FANATIC 2016 | New York

Gliding across Brooklyn's Pier 5, the 14th instalment of the adidas FANATIC tournament in New York brought an on point party to the pitch. As much fun off it as on it and well dressed from top to bottom, the game is in mighty good hands.
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Fiorentina x Le Coq Sportif 16/17 Kit Launch

In the world of football, there are very few guarantees. The unexpected should very much be expected. Bucking trends however and forever assuring us that football is so beautifully rich in culture, Le Coq Sportif and the way they link up with clubs is a memorable sight to hold. Their latest kit presentation with ACF Fiorentina is testament to that.
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FIFA 17 Cover Vote

James Rodriguez, Anthony Martial, Marco Reus, and Eden Hazard. Only one can be the global FIFA 17 cover star and EA Sports are leaving it up to you to decide. Who will follow in Messi's footsteps and take the ultimate gaming crown?
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Pre-season round up - players return videos.

While Euro 2016 heads into it's closing stages, the plans for 2016/17 and the club game have begun to take shape. A fresh chapter beckoning and teams reporting back for pre-season, we've rounded up a handful of videos that clubs have put out to wet the appetites of fans of their respective clubs. Good to go again.
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BTS LOSC Lille Training Ground 'Domaine de Luchin'

Clearly a club with a vested creative interest, LOSC Lille and New Balance opened up the club's training ground 'Domaine de Luchin' for us last week with the team having just finished a double pre-season session. An exclusive look from a unique angle, it's the engine room that determines the quality of a seasons output.
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Noel Gallagher meets Pep Guardiola

As Manchester City embrace the next chapter in their history, it's Pep Guardiola who helms a ship on a voyage to the very top of the game. Embracing his first video and interview as Manchester City manager, it was Noel Gallagher took the honours as question master.
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Eric Cantona For England Manager?

Eric Cantona has thrown his hat into the ring to become England’s next manager, because of course he has. After Roy Hodgson sideways-passed himself out of the job and exited the FA out of a side-door most probably, the position is up for grabs and Eric is eager. If not drunk a little, but definitely eager.
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LOSC Lille 2016/17 New Balance Kit Launch

As New Balance form an alliance with a club rich in cultured traditions, it's a meeting of minds and a celebrated beginning as both club and brand ushered in it's 2016//17 home, away and Euro kits.
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“adidas + KANYE WEST” Announce New Performance Collaboration

This is big. Kanye West could be about to change the style of sports after confirmation of a new “adidas + KANYE WEST” collaboration, announced by adidas’ CMO Eric Liedtke and the man himself. All aboard the Kanye train, next stop adidas Performance.
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adidas Fanatic 2016 Recap

Soho Warriors hosted and curated the second annual adidas Fanatic event in London earlier this month as they brought together leading institutions from the capital's local creative communities. Soaked in style and finished in fashion, here's what went down.
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PUMA Explain Faulty Swiss Shirts

Switzerland were torn apart by France in the final Group A match on Sunday night. Not in terms of footballing ability, more in a literal sense. Every time a French player tugged on a Swiss shirt they'd come away with a handful of it. Like stroking a moulting Golden Retriever.

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