Creative Soccer Culture

Performance

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Performance Football Apparel

US Marseille Endoume & Kappa Unveil Two Exclusive Anniversary Kits

Marseille’s legendary local team US Endoume celebrate both the past and future with two exclusive anniversary kits, beginning a new era with kit provider Kappa whilst still paying homage to their rich 100-year history.

Performance Football Apparel

FC Nantes & Macron Drop Bold Yet Classic 25/26 Home Shirt

As they prepare for a fifth straight season mixing it up in Ligue 1, FC Nantes – the Norwich City of France (visually, at least) – and long-time kit partner Macron have pulled back the curtain on the club’s 2025/26 home shirt — a piece that plays the hits with style while pushing forward with sustainable innovation.

Performance Football Apparel

Olympique Lyonnais & adidas Drop Nostalgic Away Look For 25/26 Season

Adidas and Olympique Lyonnais have unveiled the club’s away shirt for the 2025/26 campaign, and it’s a design that walks the line between tradition and innovation with unmistakable French flair. Cloaked in Lyon’s iconic red and blue and steeped in architectural inspiration, this design is a love letter to the club’s past, present, and the city it calls home.

Performance Football Boots

PUMA Launch Full Brilliance 3.0 Boot Pack Ahead of the Women's Euros

PUMA unveil the latest Brilliance Pack with women at the focus of the design, ready just in time for Kick off in Switzerland. With the new and improved women’s fit 2.0 Future already launched in previous weeks, we now see the Ultra and King join for one of the most playful and bold boot packs we have seen all year.

Performance Football Apparel

Olympique Marseille Present 25/26 PUMA Away Jersey

PUMA and Olympique Marseille bring the blues of the city’s ocean to life with a bold new away kit for the 2025/26 season. The unique design sets Les Olympiens on their path to success, with their eyes set on Ligue 1 and a strong Champions League campaign.

Performance Football Apparel

FC Porto & New Balance Drop Sleek Third Shirt Design For 25/26

Marking a milestone in their decade-long partnership, New Balance and FC Porto have pulled back the curtain on the club’s new Third Kit for the 2025/26 season — and it’s a masterclass in modern minimalism with a heritage twist.

Performance Football Boots

New Balance Reveal The Tekela v5 'First Edition'

In a game where the smallest margins decide outcomes, control is everything. That’s the foundation on which New Balance has built the next generation Tekela v5, revealed in a vibrant “Yellow/Black/Red” colourway as part of the brand’s ongoing ‘First Edition’ series.

Performance Football Apparel

PUMA & Olympique Marseille Serve Up A Slice Of Soul With 25/26 Home Shirt

In a city where football is more than just a game, where Sunday lunches are louder than goal celebrations and pride is worn like a second skin, Olympique de Marseille and PUMA have cooked up something as authentic as a grilled sardine on a plastic plate by the sea. The 2025/26 home shirt isn’t just new—it’s Marseille.

Performance Football Boots

adidas Launch New Women's-Focused F50 Sparkfusion Ahead of Euro's This Summer

Adidas continue to pave the way forward for women’s football, launching the new F50 Sparkfusion crafted specifically to support the performance requirements of female athletes. With a clean aesthetic and even better performance attributes, this boot arrives as the next step in the inevitable growth of the women’s game.

Performance Football Boots

PUMA Drop The Next Generation Ultra 6 'Dare To'

PUMA are moving in one direction only—and it’s lightning fast. The Ultra 6 'Dare To' lands with a bold statement of intent, carrying the torch forward for the brand’s speed silo with a launch that merges cutting-edge performance with turn-of-the-millennium flavour.

Performance Football Apparel

Real Madrid & adidas Officially Unveil New 25/26 Away Kit

The Real Madrid away kit is here and it’s stunning. Draped in a sleek aesthetic, the design takes inspiration from the nighttime looks of the iconic Bernabéu stadium, whilst adidas feed us a taste of nostalgia by reviving one of the cleanest jersey silhouettes of all time.

Performance Football Apparel

Real Betis & hummel Drop 25/26 Home Shirt

Real Betis and hummel continue their collaborative journey with a bold statement for the 2025/26 season, unveiling a home kit that leans heavily into the past while confidently stepping into the future. This time, it’s all about reclaiming identity—with green once again taking centre stage and stripes standing prouder than ever.

Performance Football Boots

All-New Phantom 6 Makes Its Official Debut in 'Fear Nothing' Pack

It is officially Club World Cup time, and Nike have sorted all their athletes out with the perfect boots for the occasion – dropping the ‘Fear Nothing’ pack featuring the all-new Phantom 6. Each silo fashions its own distinctive colourway, all bold and all as clean as they come, with the new generation of Phantom taking the spotlight.

Performance Football Apparel

adidas & Al Ahly Unveil Ambitious 25/26 Away Jersey

The most decorated club in football gets ready to shine on one of the biggest stages in the game this summer, as Al Ahly unveil the new 2025/26 away kit due to make its debut at the FIFA Club World Cup. It’s dark base and vibrant accent is a stark contrast from the home jersey, however contains just as much passion and flavour as they look to project their name into the global spotlight.

Performance Football Apparel

Adidas Reveal Italian Summer-Inspired Juventus 25/26 Away Shirt Design

As the heat of the Italian summer sets in, adidas drop a slice of sunshine in jersey form with the Juventus 2025/26 away shirt — a bold and breezy number that brings the beauty of the coast to the pitch. Set to debut at the FIFA Club World Cup on June 18th, the shirt is a celebration of the Bianconeri’s deep-rooted heritage fused with seasonal serenity.

Performance Football Apparel

Boca Juniors & adidas Drop 2025/26 Kits With Gold-Laced Tribute To 120 Years Of Xeneize Glory

In the year of the 120th anniversary of the club's founding and its participation in the expanded Club World Cup, Boca Juniors reveal their new home and away jerseys specially designed by adidas to celebrate both events.

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